Lexmark No. 37 XL Tri-colour Ink Cartridge

Ink - A liquid containing pigments and dyes

deliver - The method by which something is delivered fomr one location to another

Lexmark - An American manufacturer of printing and imaging equipment. Formed in 1991

Colour - The categorised spectrum of light visable to humans

Quality - An object that has quality is superior in function and finish than a less quality object.

Large - something that takes up more space than normal.

Genuine - A product that is "real", from the manufactuer, not a fake.

Affordable - Something that is within a set price range that can be afforded due to its reasonable price.

Reliable - Something that is consistently good and can be trusted.

The Dixons brand was started in 1937 as a photographic studio and camera company. They eventually expanded to selling a range of electronic goods, and had a store on almost every major high street throughout the UK. In 2006 Dixons merged with electronics giant Currys and removed the brand from the high street and began trading as Currys Digital. In 2012 the website dixons.co.uk was merged with the successful currys.co.uk online store who now handle all their products and customers in an effort to streamline their brand. Today the brand specialise in a range of home electronics, kitchen appliances, computers and electronic accessories. They have 295 superstores and 73 stores throughout the UK. They have also merged with the computer retailer PC World and have combined many of their stores to create electronic superstores. They are one of the most popular home electronics retailers on the market and maintain a strong presence in retail parks throughout the UK.