Logik LC17PKB12 Cordless Kettle - Blue

LED - Light Emitting Diode - a small light source

Stainless steel - A stain and corrosion resistant steel blend

Steel - An alloy made predominately of Iron combined with <2% carbon

Blue - A primary colour

Filter - A device used to separate mixtures

Filter - An optical device to remove or enhance particular wavelengths of light.

water - A chemical substance. Chemical formula H2O.

Coffee - A popular brewed drink using roasted coffee beans

Tea - A hot beverage made from the leaves of a tea plant

LED - Light Emitting Diode. A bulb that is very efficient at producing light. Often small.

Convenience - A way of being able to carry out a task with little effort

Degree - An angle measurement, also can be the measurement of an extent that something happens, can also relate to an university academic measurement.

degree - The extremity of something or the angle. Can also relate to a university achievement.

Design - A drawing or styles that shows the look and functionality of something before its made.

Detachable - Something that can be removed from the main object via a fastening.

The Dixons brand was started in 1937 as a photographic studio and camera company. They eventually expanded to selling a range of electronic goods, and had a store on almost every major high street throughout the UK. In 2006 Dixons merged with electronics giant Currys and removed the brand from the high street and began trading as Currys Digital. In 2012 the website dixons.co.uk was merged with the successful currys.co.uk online store who now handle all their products and customers in an effort to streamline their brand. Today the brand specialise in a range of home electronics, kitchen appliances, computers and electronic accessories. They have 295 superstores and 73 stores throughout the UK. They have also merged with the computer retailer PC World and have combined many of their stores to create electronic superstores. They are one of the most popular home electronics retailers on the market and maintain a strong presence in retail parks throughout the UK.