The story of Guinness started in 1752, when Arthur Guinness was left £100 from the Archbishop & three years later he set up a business as a brewer in Leixlip, County Kildare. Arthur Guinness signs a 9, 000 year lease on a disused brewery at St. James Gate, Dublin for an initial £100 which included water rights, four acres, consists of copper, a keive, a mill, two malt houses, Stabling & a loft to hold 200 tons of hay. Arthur then begins brewing porter & ale. 1769 saw the first barrels of Guinness being exported to England & in 1811 saw the first barrels exported to Lisbon. 1834 after Guinness had been exported world wide; they change their bottling from Stone to glass. 1862 saw the label change to hold the Harp & Arthur Guinness signature, it later got trademarked & is still found on the bottle today. 1886 saw Guinness become the largest brewery in the world with an annul production of 1.2million barrels & also being the first brewery incorporated on the London stock exchange. This amount grew by 1914 where they produced 3million barrels a year & purchase a steam boat to help with distribution worldwide. In 1929 saw the first advertisement of Guinness in poster form with the slogan, Guinness is good for you. Then came a promotion in 1954, it was called ‘message in a bottle' & Guinness placed numbers inside 50, 000 bottles & dropped them over board in various different parts of the world & if a person found one of the bottles, they then hand to return the bottle to Guinness & they would receive a memento. Bottles were return from across the globe including Liverpool, the Bahamas, Tahiti, the Azores & Mexico. 1960 saw Nigeria gain independence from Britain, & to commemorate this occasion, Guinness & Unilever set up a fifty-fifty arrangement to brew & distribute in Nigeria. This is then followed by breweries in Malaysia, Canada, Indonesia & many more. 1988 the widget was introduced in cans so Guinness could now sell their draught beer in a can. Three years later they were give an award from the queen for best technological advancement. In 1997 saw Guinness Plc & Grand Metropolitan PLC merge to form Diageo PLC. Almost 2 billion pints of Guinness were sold in 2001, & 1 million pints of Guinness sold in Britain alone, 2007 saw 10 million glasses of Guinness sold everyday.