Johnnie Walker Red Label is a whisky that the Walker family has never compromised on. The story of RED LABEL started with the pioneering vision of the Walker family. John Walker & his sons saw an opportunity to take their whisky far beyond the borders of Scotl&. They strove to make RED LABEL the world's favourite whisky & didn't give up until they achieved that goal, becoming one of the world's first truly global brands. Alexander Walker created the distinctive square bottle in 1860, with a label angled at precisely 24°. In a world that predominately uses rounded bottles, it soon became the most recognised whisky globally
- it's an iconic design for an iconic whisky. The intrepid merchants & engineers who set sail from Scotland over 100 years ago taking RED LABEL with them are responsible for its rapid growth in popularity worldwide. As the Walker family once said, “ We sailed wherever ship could sail”, a pioneering spirit that continues today. Aroma: Heather, fruit, herbs, smoke Taste: Cinnamon, fruitcake, & peat