World famous liqueur, Southern Comfort, is made by infusing peach & other fruit & spice flavours including citrus & orange tones into a bourbon base to provide the distinctive original taste of the traditional American spirit, allowing it to be enjoyed by all. The exact formula for this unique blend of ingredients still remains a secret but is used in the formation of many cocktails. Produced since 1874, Southern Comfort is an iconic brand created by bartender Martin Wilkes Heron in New Orleans, Louisiana & was introduced as an alternative to the harsh whiskies from Tennessee & Kentucky. Recognising he'd stumbled across a winner, he labelled each bottle with the phrase ‘ None Genuine but Mine'.