WHAT IT IS All day volume starts with a mask. This lightweight in-shower treatment, powered by Emblica Technology, plumps strands from roots to ends for a thicker, fuller, volumized look. Hair is instantly detangled & feels strengthened to help protect against breakage, helping you keep the locks you have longer. Mask but not least, it improves manageability & nourishes your scalp, too. Voluminous looking hair that looks & feels healthier? Now that's big. HOW IT WORKS Emblica Technology instantly thickens & plumps each str&. Hydrolyzed Rice Protein helps add volume & bounce. Kukui Seed Oil & Coconut Oil helps condition & smoothe. HOW TO USE After shampooing with Thickening Volume Shampoo, apply from root to tip & massage in. Leave on for two to five minutes, then rinse well. Air-dry or blow-dry. FROM THE PROS Start with Thickening Volume Shampoo to cleanse & prep your hair for any voluminous style. Follow with Thickening Plumping Mask to amp up hair for all-day volume. Thickening Plumping Mask is weightless enough to be applied all over -- even directly to your roots. Product buildup & excess oils weigh hair down. Use Sunday Shampoo for a clarifying reset, then follow with Thickening Plumping Mask for an at-home treatment that leaves hair both clarified & volumized.