Cleanse & enhance your cool toned blonde hair with Schwarzkopf Professional Blond Me Colour Enhancing Shampoo in Cool Ice. Part of Schwarzkopf's Colour Perfectionists range, this shampoo will boost the colour & tone of cool blonde tones & is suitable for natural, coloured, lightened & highlighted hair. The formula contains cool-toned colour pigments & a UV filter, each containing anti-yellowing properties that work in sync to neutralise unwanted brassy tones. After use, hair feels enriched & looks vibrant. Apply to wet hair & massage into a lather. Rinse & repeat if desired. Suitable for daily use.