CONCEPT: Powder Play Volumizing & Texturizing Powder is the perfect Big Sexy Hair product that gives POW volume to any hair type no matter the style or texture. Ideal for instant volume on dry hair! Its the fastest, easiest way to get Big Sexy Hair in a few seconds! WHAT IT IS: Powder Play is a powder that instantly liquifies itself when applied, allowing hair to absorb the product & provide full, voluminous textured hair that everyone craves! Weightless, Odorless, Colorless on hair! HOW IT WORKS: This product has two phases: A solid phase & a liquid phase. The powder requires a small amount of pressure in order to become a liquid. This pressure is achieved by massaging it into the scalp. By doing so, the powder dissipates & the liquid is forced out & absorbed into the hair shaft. HOW TO USE: Sprinkle on dry hair at the root for lift & volume and/or apply throughout the hair for extra fullness & texture!