Created to target skin pigmentation without the need for lasers, the Shiseido Intensive Anti-Spot Serum presents an answer to stubborn dark spots. Backed by more than 100 years of pigmentation expertise, Shiseido has produced a potent formula that precisely targets areas of hyperpigmentation, even those trapped deep in the skin layers. At the heart of the Anti-Spot Serum formula is Shiseido's D-N-A Spot Target complex, which breaks down areas of pigmentation & carries the excess safely away from the skin. The result is a brighter, smoother, more even complexion, with a healthy & radiant look. After just 10 days, uneven skin tone starts to be enhanced with radiance*. After 12 weeks, 82% of women noticed more even skin, 71% of women noticed less visible spots, & 82% felt their skin looked younger overall **. Apply morning & evening after your cleanser & softening lotion. Apply to forehead, nose, cheeks & chin, & then massage from the centre of the face outwards. Repeat this massage process three times. * Self-evaluation test on 120 women. ** Self-evaluation test on 100 women.