START NOW, STAY VIBRANT High-performance anti-aging eye cream that targets the 5 major signs of aging. Shiseido Research discovered that men's skin shows signs of aging 10 years earlier than women's. To improve your skin's performance Shiseido has developed the next level anti-aging & brightening eye cream. Potent anti-aging & brightening cream Hydrates & refreshes delicate under-eye skin. Intense 48-hour hydration* for a brighter, fresher, & healthier appearance. Improves the 5 signs of aging & minimizes dark circles under the eyes. * Tested on 24 participants New Rice Bran Technology Actively promotes the production of energy, helping counteract the declining functions of the epidermis* which results in the signs of aging. This unique technology infused with Rice Bran Oil Complex, Xylitol & Nicotinamide supports your skin to combat the 5 major signs of aging: wrinkles, sagging, dullness, roughness, & loss of firmness. * In vitro Rich & smooth Total Revitalizer Eye is luxuriously creamy & deeply moisturizing. Non-sticky, it blends quickly into the skin for a smooth, comfortable finish. Signature SHISEIDO Fragrance for Men The botanical freshness of lemon, bergamot & bamboo blends exquisitely with hinoki cypress, Litsea Cubeba, sandalwood & amber to create a cool, dry, smart & profound three-dimensional fragrance, comprised of Japanese ingredients.