'' Shiseido's best-selling anti-ageing serum is even stronger than ever; featuring natural botanicals & powerhouse tech, the award-winning serum utilises 25 years of research to ensure healthy, younger-looking skin.''
- Darcey, Escentual Beauty Team. Why you'll love the Shiseido Ultimune Concentrate: Shiseido's No. 1 anti-ageing serum. 90% of beauty lovers found their complexion was renewed. Boosts skin circulation & the function of immunity cells for strong skin defence. Protects against the effects of stress & pollution. Winner of 200 beauty awards worldwide. What You Need To Know: Shiseido have harnessed 25 years of research to create an innovative serum that's both highly effective & appealing to the senses. The formula contains Shiseido's patented Imu Generation RED anti-ageing technology, which works to boost the skin's immunity & circulation for a plumper, stronger complexion. Plus, the natural blend of botanical ingredients offers a stronger defense against external aggressors that may cause ageing & irritation. Enriched with rosella, heart leaf, reishi mushroom & iris, the hydrating elixir improves the function & number of immune cells for a smoother & more resilient complexion. But don't just take our word for it: 90% of beauty lovers said their skin felt & looked renewed after 8 weeks. Why it's Escentual: Adored by skincare fans worldwide, Shiseido sells one Ultimune Power Infusing Concentrate every seven seconds
- & we can see why! Not only does it leave skin feeling smooth & nourished, but it also renews your skin's radiance, improves firmness & diminishes wrinkles. But just because the formula works incredibly hard, that doesn't mean Shiseido sacrifice on comfort; the thick dewy texture melts into the skin to form a protective veil across your complexion, resulting in a satin-smooth feeling that lasts all day. Plus, the green floral fragrance is both practical & ultra-sensory, helping to comfort & relax the senses as the inclusion of the Imu Calm compound prevents the damage of emotional stress on the skin. The Best Way To Use It: Apply the Shiseido anti-ageing serum mornings & evenings after cleansing. Dispense two pumps of the serum into the palm of your hands & smooth over your face. Top tip: tap the serum onto your cheeks, forehead, nose & chin using your middle & ring fingers before smoothing from the centre outwards. The Sustainable Side: Shiseido wants to achieve 100% sustainable packaging by 2025
- & the Ultimune Power serum is no exception with its recyclable bottle. If you're looking to be more eco-friendly, try the new 75ml refill. Awards: Winner of 200 awards worldwide.


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'' Shiseido's best-selling anti-ageing serum is even stronger than ever; featuring natural botanicals & powerhouse tech, the award-winning serum utilises 25 years of research to ensure healthy, younger-looking skin.''
- Darcey, Escentual Beauty Team. Why you'll love the Shiseido Ultimune Concentrate: Shiseido's No. 1 anti-ageing serum. 90% of beauty lovers found their complexion was renewed. Boosts skin circulation & the function of immunity cells for strong skin defence. Protects against the effects of stress & pollution. Winner of 200 beauty awards worldwide. What You Need To Know: Shiseido have harnessed 25 years of research to create an innovative serum that's both highly effective & appealing to the senses. The formula contains Shiseido's patented Imu Generation RED anti-ageing technology, which works to boost the skin's immunity & circulation for a plumper, stronger complexion. Plus, the natural blend of botanical ingredients offers a stronger defense against external aggressors that may cause ageing & irritation. Enriched with rosella, heart leaf, reishi mushroom & iris, the hydrating elixir improves the function & number of immune cells for a smoother & more resilient complexion. But don't just take our word for it: 90% of beauty lovers said their skin felt & looked renewed after 8 weeks. Why it's Escentual: Adored by skincare fans worldwide, Shiseido sells one Ultimune Power Infusing Concentrate every seven seconds
- & we can see why! Not only does it leave skin feeling smooth & nourished, but it also renews your skin's radiance, improves firmness & diminishes wrinkles. But just because the formula works incredibly hard, that doesn't mean Shiseido sacrifice on comfort; the thick dewy texture melts into the skin to form a protective veil across your complexion, resulting in a satin-smooth feeling that lasts all day. Plus, the green floral fragrance is both practical & ultra-sensory, helping to comfort & relax the senses as the inclusion of the Imu Calm compound prevents the damage of emotional stress on the skin. The Best Way To Use It: Apply the Shiseido anti-ageing serum mornings & evenings after cleansing. Dispense two pumps of the serum into the palm of your hands & smooth over your face. Top tip: tap the serum onto your cheeks, forehead, nose & chin using your middle & ring fingers before smoothing from the centre outwards. The Sustainable Side: Shiseido wants to achieve 100% sustainable packaging by 2025
- & the Ultimune Power serum is no exception with its recyclable bottle. If you're looking to be more eco-friendly, try the new 75ml refill. Awards: Winner of 200 awards worldwide.


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'' Maintain resilient, youthful & radiant skin with the Ultimune Power Infusing Concentrate Imu Generation RED Technology Refill; it's a cost-efficient way to continue enjoying Shiseido's best-selling anti-ageing serum, while reducing waste.''
- Darcey, Escentual Beauty Team. Why you'll love the Shiseido Ultimune Refill: Environmentally-friendly refill of the iconic Shiseido Ultimune serum. Anti-ageing serum that smooths & nourishes skin for a younger-looking complexion. After one month, skin is firmer & more resilient. Features powerful anti-ageing technology to reduce fine lines & wrinkles. Winner of 200 awards worldwide. What You Need To Know: The Ultimune Power Infusing Concentrate is adorned by fans globally
- in fact, one sells every seven seconds! Powered by patented Imu Generation RED anti-ageing technology, the serum works to boost the skin's immunity & circulation to protect your complexion from damaging external aggressors that contribute to premature ageing. Plus, a blend of botanical ingredients
- including the likes of iris, lotus & ginko
- creates a powerful natural elixir that guards against the effects of stress, pollution & ageing. If you like to see results instantly, don't worry
- the innovative formula smooths & nourishes your skin from the very first use. Why it's Escentual: As a part of their ongoing mission to use 100% sustainable packaging by 2025, Shiseido have been developing eco-friendly packaging since 1926
- & the Ultimune Power Infusing Concentrate is no exception. The refillable bottle is designed with reduced amounts of plastic & recyclable materials, so you can enjoy your favourite anti-ageing serum completely guilt-free. If you're a Ultimune fan looking to be more sustainable, the refill is super easy to use
- just switch the plastic pumps & you're ready to go! & if you're a fan of the br&, you'll be glad to know that its environmentally-friendly nature doesn't diminish the iconic style of Ultimune; the serum is still housed within a high-tech, sleek glass bottle in Shiseido's iconic red colour. The Best Way To Use It: Remove the plastic pump from your empty Shiseido serum & screw onto your new sustainable refill, ensuring it's on tight to reduce leaks; the pump can be used up to three times. Awards: Shiseido's Ultimune serum is a winner of 200 beauty awards.






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Ultimune Eye Power Infusing Eye Concentrate: All the power of our no.1 anti-aging serum in a new formula for stronger-looking eyes. More Than 9 Out 10 Women Adopted It In 1 Week* A specific eye contour formula that helps to resist damage & first signs of aging to reveal a vivid, radiant look. * Consumer test on 102 volunteers. Technology: Powered by Imu Generation REDtechnology (TM), highly concentrated in active ingredients (10x concentrated**) to enhance both vitality & defensive power in the delicate eye contour area. ** Versus Ultimune Power Infusing Concentrate For stronger-looking eyes it works: Efficacy after 1 week 96% noticed reduced dark circles Reduction of fine lines & puffiness enhanced brightness & smoothness 100% found their eye area more radiant, more resilient with a more youthful look How To Use: Apply morning & evening after your cleanser & your softener. Press the pump once to dispense the formula onto the fingers & smooth it gently around your eyes. ...

For 150 years, Shiseido is devoted to uncover the best of science with cutting edge Technologies & incomparable sensorially that reveal your inner & outer beauty. Our goal is to provide you the best in terms of efficacy & safety, truly inspired by nature. Today, we celebrate your true beauty, the beauty that makes you feel confident, empowered & alive. The brilliant rainbow colours unique to the 150th anniversary express our commitment to empowering the diverse beauty of individuals around the world. To celebrate this anniversary with you, Shiseido has launched 3 products in limited edition. New Ultimune, our 1 anti-aging Serum gets even stronger with an innovative double anti-aging technology powered by 8 botanical ingredients. Experience a healthy & youthful-looking skin! 25 Years of Research 224 Beauty Awards* 1 sold every 8, 6 seconds** WHAT DOES IT DO ?
- Activates skin's inner defences
- Stimulates skin's vital flow to lead your skin to its ideal condition.
- Hydrates & defends skin against the effect of stress, natural aging & pollution.
- Optimizes skin's resilience. HOW DOES IT WORKS ? Ultimune Serum works with a double anti-aging technology called Imu Generation RED that works both on skin defence & nutrition
- Boost skin function for strong defence
- Boost skin vital flow to maintain a healthy radiance On the other h&, the botanical ingredients have an effect on aging, against the effects of stress & of the pollution*: *in vitro data
- The Rosella extract improves skin's function that decline with aging
- The Heart Leaf extract helps your skin to be more resilient.
- The Reishi mushroom & Iris extract optimizes skin defence ability against stress.
- The Lotus & Ginko creates an ideal environment for your skin & protects it against the damages of pollution. WHO IS IT FOR ? Ultimune is a universal-use anti-aging serum that can be used from 30+ years old. It can be used for all skin types by women who desire a healthy vibrant skin, free from signs of aging & full of radiance. WHAT WILL I SEE ? o Immediately, skin looks smoother & feels deeply nourished. o After 3 Days, skin looks visibly more radiant (1) o After 1 month, skin is firmer (2) & look more resilient (3) o After one bottle, wrinkles are visibly diminished (4), skin looks younger, as renewed (5) HOW TO USE IT ?
- Use mornings & evenings after cleanser & softener & before moisturiser.
- Dispense 2 pumps of serum into palms then smooth over the face. APPLICATION METHOD
- Take the appropriate amount of serum on to the palm & using the middle & ring fingers, place it on the 4 areas: Cheeks, forehead, nose & chin.
- Apply from the centre outwards on the cheeks, forehead & around the eyes.
- Glide down the nose & nose wings.
- Starting from the centre of the chin circle around the mouth.
- Glide in a single circle along each side of the jawline from the centre of the chin to underneath the ear & back. (1) consumer test on 104 volunteers (2) clinical test on 32 volunteers / (3) consumer test on 95 volunteers (4) clinical test on 90 volunteers / (5) consumer test on 115 volunteers, after 8 weeks * Number of awards from 2014
- end of 2021 worldwide ** Jan-Dec 2021 sales

















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The exclusive Super Veil-UV 360 (TM) technology protects skin from UVA/UVB rays, & helps reduce the appearance of photo-aging. A lightweight texture This ultra-light oil-free emulsion has a silky texture that spreads smoothly & comfortably on the skin & blends in quickly. Never greasy or sticky, it leaves skin feeling smoother. Anytime, anywhere This original formula comes in travel-friendly size that you can use anytime, anywhere, even touching up your makeup, with SPF 30 protection. It does even more than you think
- It also contains hyaluronic acid & other hydrating ingredients.
- Its oil-free formula contains an Anti-sebum Damage complex that fights against damage caused by UV, excess of sebum & pollution.
- It provides lasting of shine-free finish.
- It has a water-resistant formula for less elution in the water*
- It has a packaging with less impact on the environment: 90% plant-derived bottle** *compared to Shiseido non-water resistant sunscreens **without cap & plug'




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Be safe in the city with the Shiseido Urban Environment UV Protection Cream Plus SPF50, a high protection sun screen for all skin types. Created for use on both the face & the body, this multi-purpose daily sunscreen offers optimum protection from UVA/UVB rays whilst shielding skin from the adverse effects of city pollution, which can cause accelerated ageing. The feather light formula glides onto skin with a weightless feeling, offering very high protection without heaviness. It combats the dryness that can occur during sun exposure with a Hydro-Restoring Complex, which tops up you're skin's moisture reserves throughout the day. Your skin is supple, soft & comfortable, & more resilient against the harmful effects of city life. Before sun exposure, apply a generous amount of cream to the face & body. Reapply frequently, especially after perspiring, swimming or towel-drying. ...

Optimised for life in the city, the Shiseido Urban Environment UV Protection Cream SPF30 provides protection for all skin types. The daily sunscreen is suitable for both the face & the body. Offering lightweight, broad spectrum protection against UVA/UVB rays, it also effectively protects skin against the adverse effects of city pollution with antioxidant Rose Apple Leaf, which helps prevent accelerated skin ageing. The dryness that occurs with sun exposure is combated by a Hydro-Restoring Complex, which tops up your skin's moisturising amino acid reserves for better hydration with a soft & supple feel. Your skin's resilience is reinforced by Scutellaria Baicalensis extract, a botanical that protects fibroblasts & allows them to more effectively produce collagen & elastin. Before sun exposure, apply a generous amount of cream to the face & body. Reapply frequently, especially after perspiring, swimming or towel-drying. ...

Enjoy fresh colour & high UV protection in one with the Shiseido UV Lip Color Splash SPF30, a moisturising lip protector with added sunscreen agents. Formulated with Shiseido's Clear Defense Technology, the UV Lip Color Splash acts as a shield on the lips, trapping moisture & blocking damaging UV rays. Gentle & comfortable to wear, the high-shine lip colour will soothe chapped or rough lips with moisturising safflower oil while dressing lips in transparent colour that never turns white despite its high SPF. Apply directly to lips prior to sun exposure. Fragrance-free, dermatologically-tested. ...

The lightweight Shiseido UV Protective Compact Foundation SPF 30 is a medium-coverage, high protection base for all skin types. This multi-functional foundation compact unites broad spectrum sun protection & makeup in one easy to use product, offering excellent UVA/UVB protection & defence against sun-related ageing. The versatile powder promotes a natural-looking matte look that resists perspiration & oil, ensuring a fresh & colour-true finish. Convenient for touch-ups, this silky smooth powder glides on with a lightweight feeling. Added antioxidant Rose Apple Leaf Extract prevents damage from free radicals, while the high performance botanical Scutellaria Baicalensis Extract protects the skin's supportive fibroblasts. Before sun exposure, apply dry for a natural finish, or wet for fuller coverage. ...