Sometimes we just gotta lighten up a little. Our Hair Lightener spray is made with Costa Rican Pineapples & Meyer Lemons to help brighten our hair by intensifying the natural highlighting effects of the sun. Our special blend gradually lightens & brightens, creating natural subtle tones & highlights without brassiness. Our Hair Lightener is specifically formulated to intensify the natural highlighting effects of the sun, giving our locks that natural, sun-kissed look we love. This UV-activated formula sprays on sheer & uses naturally derived ingredients like Costa Rican pineapple & Meyer lemon to help create natural looking blonde highlights. & while we're all about picking lemons off our neighbour's tree & squeezing them straight into our hair, it just didn't feel right bottling that up & charging you for it--so, we added just a little hydrogen peroxide into the mix for an extra boost of hair lightening power. Oh, & yes--hair lightening results are permanent. How to Use For an all over lighten & brighten, spray throughout dry or damp hair before sun exposure. For sun-kissed highlights, spray onto select strands. To avoid breakage & over-drying, we don't recommend using more than once between hair washes. Trust the Bum DMDM-H Free, Gluten Free, Paraben Free, Phthalate Free, SLS/SLES Free, PABA Free.