Discover the silky & luxurious Urban Decay Satin Eyeshadow collection, a range of beautiful shades that will provide a subtle ...

Glimmer from day to night with the Urban Decay Shimmer Eyeshadow collection. A range of sumptuous shimmer shadows to create glistening eyes that mesmerise! Take your pick from a wide range of metallic shades that offer a mirror-like sheen & blend effortlessly onto the eyelid. Each buildable shimmer shadow is packed with pigment & is formulated using Urban Decay's revolutionary & exclusive Pigment Infusion System to give a smooth & long lasting finish. Why We Love It Shimmer eyeshadow is one of the most versatile eyeshadow finishes available. Use it all over the eyelid or pair with a matte shadow for a blended look. Place it in the corner of the eye to brighten & illuminate the eye area. Keep it subtle or have fun with shimmery colours, the possibilities are endless! How To Use It Using your favourite eyeshadow brush, apply the shadow onto the lid & blend out. Top Tip: Urban Decay eyeshadows can be used wet or dry; try applying wet for a more intense & opaque look. Works Well With Why not try pairing your shimmer shadow with a matte shade in the crease with one of the gorgeous Urban Decay Matte Eyeshadows? Values 100% cruelty-free. ...

Get shifty with the Urban Decay Duotone Eyeshadow collection, a shade-morphing collection of shadows for a totally multi-dimensional eye makeup look. Offering a selection of shimmering hues that are perfect for a single-shadow eye look that still has plenty of impact, each Urban Decay Duotone eyeshadow will provide enough dimension on its own as it shifts between two different colours, depending on where the light hits. Each duotone eyeshadow is formulated using Urban Decay's revolutionary & exclusive Pigment Infusion System, which will ensure a highly pigmented, easy-to-blend application for a sparkling & long lasting effect. Why We Love It Duotone eyeshadows are the perfect way to add a pop of sophisticated colour to your look & we love the effect that they create on the eye. It will look like you spent much more time & effort than you actually did! How To Use It Using an eyeshadow brush, apply the shadow directly on to your eyelids & blend out. Top Tip: Urban Decay eyeshadows can be used wet or dry; try applying wet for a more intense & bold look. Works Well With Why not mix your favourite duotone shade with another finish from the Urban Decay Eyeshadow collection & create beautiful depth & dimension to your eyes. Values 100% cruelty-free. ...

Glimmer from day to night with the Urban Decay Shimmer Eyeshadow collection. A range of sumptuous shimmer shadows to create glistening eyes that mesmerise! Take your pick from a wide range of metallic shades that offer a mirror-like sheen & blend effortlessly onto the eyelid. Each buildable shimmer shadow is packed with pigment & is formulated using Urban Decay's revolutionary & exclusive Pigment Infusion System to give a smooth & long lasting finish. Why We Love It Shimmer eyeshadow is one of the most versatile eyeshadow finishes available. Use it all over the eyelid or pair with a matte shadow for a blended look. Place it in the corner of the eye to brighten & illuminate the eye area. Keep it subtle or have fun with shimmery colours, the possibilities are endless! How To Use It Using your favourite eyeshadow brush, apply the shadow onto the lid & blend out. Top Tip: Urban Decay eyeshadows can be used wet or dry; try applying wet for a more intense & opaque look. Works Well With Why not try pairing your shimmer shadow with a matte shade in the crease with one of the gorgeous Urban Decay Matte Eyeshadows? Values 100% cruelty-free. ...

Prime your eyes to perfection with the Urban Decay Eyeshadow Primer Potion
- Anti Age; a primer that will prep your eyes perfectly
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Create a perfectly smooth base for your eyeshadow whilst intensifying your look with the Urban Decay Eyeshadow Primer Potion tinted range. The tinted Eyeshadow Primer Potion collection offers the perfect base for your eye look, allowing your chosen products to blend beautifully over the top of it while increasing its staying power. Depending on which tint you choose, these effective eye primers will allow you to brighten & enhance your eyeshadow for lasting impact. Featuring space-age polymer technology that will glide over any imperfections on the skin's surface, each smoothing base ensures a beautiful beginning. The range of shades suit all skin tones, so there's no reason your eyeshadow can't look anything less than perfect! Why We Love It There's nothing worse than when you apply a beautiful eye look & it starts to crease, fade or smudge only a few hours later. Primer is quick & easy to apply & makes a world of difference to the pigment & longevity of your shadow. These tinted primers from Urban Decay take it one step further & provide a clean & unified base that will make the colour of your chosen eyeshadow really stand out. How To Use It Squeeze a small amount directly from the tube or use the applicator included & blend over your eyelid with your fingertips for beautifully smoothed & primed eyes. Works Well With Pairing your Primer Potion with any of the highly pigmented Urban Decay Eyeshadows will result in a long-lasting eye look that will not budge, crease or flake. Values Paraben-free, gluten-free, cruelty-free. ...

Create a perfectly smooth base for your eyeshadow whilst intensifying your look with the Urban Decay Eyeshadow Primer Potion tinted range. The tinted Eyeshadow Primer Potion collection offers the perfect base for your eye look, allowing your chosen products to blend beautifully over the top of it while increasing its staying power. Depending on which tint you choose, these effective eye primers will allow you to brighten & enhance your eyeshadow for lasting impact. Featuring space-age polymer technology that will glide over any imperfections on the skin's surface, each smoothing base ensures a beautiful beginning. The range of shades suit all skin tones, so there's no reason your eyeshadow can't look anything less than perfect! Why We Love It There's nothing worse than when you apply a beautiful eye look & it starts to crease, fade or smudge only a few hours later. Primer is quick & easy to apply & makes a world of difference to the pigment & longevity of your shadow. These tinted primers from Urban Decay take it one step further & provide a clean & unified base that will make the colour of your chosen eyeshadow really stand out. How To Use It Squeeze a small amount directly from the tube or use the applicator included & blend over your eyelid with your fingertips for beautifully smoothed & primed eyes. Works Well With Pairing your Primer Potion with any of the highly pigmented Urban Decay Eyeshadows will result in a long-lasting eye look that will not budge, crease or flake. Values Paraben-free, gluten-free, cruelty-free. ...

Create a perfectly smooth base for your eyeshadow whilst intensifying your look with the Urban Decay Eyeshadow Primer Potion tinted range. The tinted Eyeshadow Primer Potion collection offers the perfect base for your eye look, allowing your chosen products to blend beautifully over the top of it while increasing its staying power. Depending on which tint you choose, these effective eye primers will allow you to brighten & enhance your eyeshadow for lasting impact. Featuring space-age polymer technology that will glide over any imperfections on the skin's surface, each smoothing base ensures a beautiful beginning. The range of shades suit all skin tones, so there's no reason your eyeshadow can't look anything less than perfect! Why We Love It There's nothing worse than when you apply a beautiful eye look & it starts to crease, fade or smudge only a few hours later. Primer is quick & easy to apply & makes a world of difference to the pigment & longevity of your shadow. These tinted primers from Urban Decay take it one step further & provide a clean & unified base that will make the colour of your chosen eyeshadow really stand out. How To Use It Squeeze a small amount directly from the tube or use the applicator included & blend over your eyelid with your fingertips for beautifully smoothed & primed eyes. Works Well With Pairing your Primer Potion with any of the highly pigmented Urban Decay Eyeshadows will result in a long-lasting eye look that will not budge, crease or flake. Values Paraben-free, gluten-free, cruelty-free. ...

Introducing the Urban Decay Eyeshadow Primer Potion; the number one primer for indestructible, all-day eyeshadow. One application & you'll be hooked! This ultra-smooth formula glides on with complete ease, filling any imperfections on your skin's surface thanks to its Space-Age Polymer Technology, leaving your eyelids perfectly prepped for the application of eyeshadow. Not only that, you'll look just as good putting on your primer as you will after it has been applied! Featuring gorgeous ombre artwork & a jewel-like cap, indulge yourself in this Instagram-worthy primer & in turn, get the perfect photo finish
- no filter needed. Why We Love It Promising 24-hour hold, crease-free shadow, vibrant colour pay-off & ultra- smooth application, this multi-tasking primer belongs in every woman's makeup bag! Slot this into your makeup routine & this primer will have your back, day or night. How To Use It Easy on the eyes & even easier to apply, simply dispense a small amount directly from the tube or use the applicator included for beautifully smoothed eyes in an instant. Values 100% cruelty-free. Paraben-free.
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Create a perfectly smooth base for your eyeshadow whilst intensifying your look with the Urban Decay Eyeshadow Primer Potion tinted range. The tinted Eyeshadow Primer Potion collection offers the perfect base for your eye look, allowing your chosen products to blend beautifully over the top of it while increasing its staying power. Depending on which tint you choose, these effective eye primers will allow you to brighten & enhance your eyeshadow for lasting impact. Featuring space-age polymer technology that will glide over any imperfections on the skin's surface, each smoothing base ensures a beautiful beginning. The range of shades suit all skin tones, so there's no reason your eyeshadow can't look anything less than perfect! Why We Love It There's nothing worse than when you apply a beautiful eye look & it starts to crease, fade or smudge only a few hours later. Primer is quick & easy to apply & makes a world of difference to the pigment & longevity of your shadow. These tinted primers from Urban Decay take it one step further & provide a clean & unified base that will make the colour of your chosen eyeshadow really stand out. How To Use It Squeeze a small amount directly from the tube or use the applicator included & blend over your eyelid with your fingertips for beautifully smoothed & primed eyes. Works Well With Pairing your Primer Potion with any of the highly pigmented Urban Decay Eyeshadows will result in a long-lasting eye look that will not budge, crease or flake. Values Paraben-free, gluten-free, PETA certified cruelty-free. ...