Achieve instant definition with the Urban Decay UD Pro Tightline Brush E-213. Create beautiful precision lines to define your lashes with powder, liquid or cream products for a flawless eye look. This ultra-handy Tightline Brush effortlessly glides along the lash line for seamless & precise application. It's perfect for crafting those bold & daring eye looks! The brush's synthetic, cruelty-free, soft bristles mimic real hair but have superior pick-up & lay down qualities. They're also more hygienic & easier to clean than natural hair. For added peace of mind, the entire brush is made from high quality recycled materials. Why We Love It The Tightline Brush means that you can create a really subtle look with just a small amount of product neatly applied onto the lash line. It also allows for a much more intense & heavy look to be created by building the product into a thicker, more defined line. How To Use It Pick up a little product onto the brush & push & smudge into your lash line, building until you reach the desired effect. Works Well With The perfect partner to Urban Decay Eyeshadow Blackout (M), it'll help you to create a subtle smoky tightlined effect. Values Vegan, 100% cruelty-free. Gluten-free. ...

Lock in your looks for longer with the Urban Decay Ultimate Ozone Multipurpose Primer Pencil, a transparent does-it-all primer in a handy pencil form. Say hello to your new makeup bag staple! With its invisible, lightweight finish, this versatile primer has been designed to suit all skin tones & types. Use it to hold lip colour in place, prevent feathering, correct mistakes & even fill in fine lines! Its creamy & long-lasting formula will glide on with ease & thanks to the thick pencil design, you can cover a large area in just one sweep! Ultimate Ozone's moisturising formulation contains jojoba oil & will never feel dry or uncomfortable on the skin, so you can be sure that whilst you're priming, you're also keeping your skin nourished & smooth. Why We Love It Here at Escentual, if it's innovative, we love it
- & the Urban Decay Ultimate Ozone Multipurpose Primer Pencil certainly ticks this box. Say farewell to all those potential embarrassing makeup mishaps, as we guarantee that this will become the makeup product that you never knew you needed, but will want to repeat purchase over & over! How To Use It With so many ways to use this multi-purpose product, you'll wonder how you ever lived without it! Prevent feathering by outlining your lips with the Ozone pencil, then fill in the rest of your lips prior to adding any colour to make sure that your lip products are locked in place until you say so. Top Tip: Makeup mishap? Don't panic! Ultimate Ozone can also be used to correct any makeup that's gone askew in a flash (especially those pesky mascara smudges!) Works Well With Priming your makeup is the best way to ensure it looks gorgeous all day & all night. Why not pair your Ozone Primer Pencil with other products from the Urban Decay Primer range so your makeup will last as long as you do! Values Vegan*, PETA certified cruelty-free, gluten-free.
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Take your makeup look to the next level with the Urban Decay Urban False Lashes in Airwaves. Urban Decay knows that no makeup look is quite complete without a set of lashes -which is why they've created these babies! Airwaves are the perfect subtle finishing touch; not too much, not too little
- but just right. Don't be fooled by these natural-looking falsies; they pack a punch! Upon application, these handmade (cruelty-free!) synthetic haired lashes will accentuate your eyes, instantly providing a more intense finish whilst still remaining natural & soft. Why We Love It If you need lashes that'll be perfect day or night, the Airwaves false lashes have got your back. Guaranteed to provide instant definition & eyes that 'pop', they're not pink, but they'll definitely make the boys wink. How To Use It Just a few steps & you're done. Apply the included latex-free glue along the thin band of your lashes, then wait for ten seconds to make sure your glue is tacky, not wet. Finally, apply the lash along your upper lash line. Works Well With Continue your pared-back look with everyone's favourite eye enhancer, the Urban Decay Naked Eyeshadow Palette. The neutral colours will look so beautiful with the soft finish of the lashes! Values 100% cruelty-free.
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Go from drab to fab with the Urban Decay Urban Lash False Lashes in Boheme & get beautifully accentuated eyes that will be the talk of the room. Some days call for a little extra! During those times, the Boheme false eyelashes will ensure that your eyes are dramatically defined & the focus of everyone's attention. Hard to beat, these synthetic lashes (no guilt here!) will give you a full, fanned out look & add some edge to any of your makeup creations. Truly versatile, the Boheme design is perfect for those special occasions, & if you feel like being bold, these unforgettable lashes will make quite the statement for everyday wear! Why We Love It If you want to enhance your natural lashes whilst also achieving a little oomph, these are exactly what you need! Widen your eyes in an instant with these long-lasting lashes & achieve an enviable look in an instant. How To Use It Applying these lashes couldn't be easier! Apply the included latex-free glue along the thin band of your lashes, then wait for ten seconds to make sure your glue is tacky, not wet. Finally, apply the lash along your upper lash line. Works Well With Wanna go all-out? The Urban Decay Naked Palette will add the perfect finishing touch. Values 100% cruelty-free. ...

Let your eyes do the talking with the Urban Decay Urban Lash False Lashes in HBIC; they'll create intensity in seconds. We all get by with a little help from our falsies, & the HBIC lashes are guaranteed to pack a punch like no other! Consisting of a full, feathery, wispy style
- expect nothing short of drama. Upon application, these super-soft lashes will instantly accentuate your eyes, adding the perfect finishing touch to any makeup creation. Whether you dress your Urban Decay HBIC lashes up or down, you can be certain that these synthetic-haired falsies will put a pep in your step, completely transforming your look & giving you bold lashes that you can flutter all day long. Why We Love It If intense drama is what you need, these will do just the trick! Plus, they're cruelty-free & the adhesive included is made without latex, meaning you can let your creativity run wild with these unforgettable lashes
- guilt free. How To Use It It couldn't be easier! These lashes come within a super-innovative, magnetic-close case for easy access & travel portability. Stick with these lashes & you'll be a pro in no time. Apply the included latex-free glue along the thin band of your lashes, then wait for ten seconds to make sure your glue is tacky, not wet. Finally, apply the lash along your upper lash line. Works Well With Pair your false lashes with the Urban Decay Eyeshadow & make sure you're the centre of attention. Values 100% cruelty-free.

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One of the most impressive, exciting & extensive lipstick launches to date, discover the Urban Decay Vice Lipstick range; a rich & nourishing lipstick range in a huge variety of shades & finishes. This luxurious, highly pigmented formula applies smoothly & feels sensational thanks to its impressive line up of nourishing ingredients including aloe vera, jojoba, avocado & babassu oils. The creamy texture of the Vice lipstick is legendary; it leaves you with beautifully soft & conditioned lips that feel comfortable & hydrated, lastingly. Why We Love It Are you a true nude lipstick lover or do you prefer a statement pop of colour? The Urban Decay Vice Lipstick range has you covered, with over 100 shades to choose. Not only that, but there's a variety of finishes to choose from including mega matte (MM), comfort matte (CM), cream (CR), metallised (ME), sheer (SH) & sheer shimmer (SS). With this range, we're confident you're going to find your perfect match. How To Use It Effortlessly glide your chosen Vice over your lips straight from the bullet or, for a more precise finish, use a lip brush to apply. Top tip: Mix colours & finishes for a totally unique look! Works Well With Pairing with the Urban Decay Vice Special Effects Water-Resistant Top Coat will ensure your lipstick is locked in all day. Values 100% cruelty free. ...

One of the most impressive, exciting & extensive lipstick launches to date, discover the Urban Decay Vice Lipstick range; a rich & nourishing lipstick range in a huge variety of shades & finishes. This luxurious, highly pigmented formula applies smoothly & feels sensational thanks to its impressive line up of nourishing ingredients including aloe vera, jojoba, avocado & babassu oils. The creamy texture of the Vice lipstick is legendary; it leaves you with beautifully soft & conditioned lips that feel comfortable & hydrated, lastingly. Why We Love It Are you a true nude lipstick lover or do you prefer a statement pop of colour? The Urban Decay Vice Lipstick range has you covered, with over 100 shades to choose. Not only that, but there's a variety of finishes to choose from including mega matte (MM), comfort matte (CM), cream (CR), metallised (ME), sheer (SH) & sheer shimmer (SS). With this range, we're confident you're going to find your perfect match. How To Use It Effortlessly glide your chosen Vice over your lips straight from the bullet or, for a more precise finish, use a lip brush to apply. Top tip: Mix colours & finishes for a totally unique look! Works Well With Pairing with the Urban Decay Vice Special Effects Water-Resistant Top Coat will ensure your lipstick is locked in all day. Values 100% cruelty free. ...

One of the most impressive, exciting & extensive lipstick launches to date, discover the Urban Decay Vice Lipstick range; a rich & nourishing lipstick range in a huge variety of shades & finishes. This luxurious, highly pigmented formula applies smoothly & feels sensational thanks to its impressive line up of nourishing ingredients including aloe vera, jojoba, avocado & babassu oils. The creamy texture of the Vice lipstick is legendary; it leaves you with beautifully soft & conditioned lips that feel comfortable & hydrated, lastingly. Why We Love It Are you a true nude lipstick lover or do you prefer a statement pop of colour? The Urban Decay Vice Lipstick range has you covered, with over 100 shades to choose. Not only that, but there's a variety of finishes to choose from including mega matte (MM), comfort matte (CM), cream (CR), metallised (ME), sheer (SH) & sheer shimmer (SS). With this range, we're confident you're going to find your perfect match. How To Use It Effortlessly glide your chosen Vice over your lips straight from the bullet or, for a more precise finish, use a lip brush to apply. Top tip: Mix colours & finishes for a totally unique look! Works Well With Pairing with the Urban Decay Vice Special Effects Water-Resistant Top Coat will ensure your lipstick is locked in all day. Values 100% cruelty free. ...

One of the most impressive, exciting & extensive lipstick launches to date, discover the Urban Decay Vice Lipstick range; a rich & nourishing lipstick range in a huge variety of shades & finishes. This luxurious, highly pigmented formula applies smoothly & feels sensational thanks to its impressive line up of nourishing ingredients including aloe vera, jojoba, avocado & babassu oils. The creamy texture of the Vice lipstick is legendary; it leaves you with beautifully soft & conditioned lips that feel comfortable & hydrated, lastingly. Why We Love It Are you a true nude lipstick lover or do you prefer a statement pop of colour? The Urban Decay Vice Lipstick range has you covered, with over 100 shades to choose. Not only that, but there's a variety of finishes to choose from including mega matte (MM), comfort matte (CM), cream (CR), metallised (ME), sheer (SH) & sheer shimmer (SS). With this range, we're confident you're going to find your perfect match. How To Use It Effortlessly glide your chosen Vice over your lips straight from the bullet or, for a more precise finish, use a lip brush to apply. Top tip: Mix colours & finishes for a totally unique look! Works Well With Pairing with the Urban Decay Vice Special Effects Water-Resistant Top Coat will ensure your lipstick is locked in all day. Values 100% cruelty free. ...

One of the most impressive, exciting & extensive lipstick launches to date, discover the Urban Decay Vice Lipstick range; a rich & nourishing lipstick range in a huge variety of shades & finishes. This luxurious, highly pigmented formula applies smoothly & feels sensational thanks to its impressive line up of nourishing ingredients including aloe vera, jojoba, avocado & babassu oils. The creamy texture of the Vice lipstick is legendary; it leaves you with beautifully soft & conditioned lips that feel comfortable & hydrated, lastingly. Why We Love It Are you a true nude lipstick lover or do you prefer a statement pop of colour? The Urban Decay Vice Lipstick range has you covered, with over 100 shades to choose. Not only that, but there's a variety of finishes to choose from including mega matte (MM), comfort matte (CM), cream (CR), metallised (ME), sheer (SH) & sheer shimmer (SS). With this range, we're confident you're going to find your perfect match. How To Use It Effortlessly glide your chosen Vice over your lips straight from the bullet or, for a more precise finish, use a lip brush to apply. Top tip: Mix colours & finishes for a totally unique look! Works Well With Pairing with the Urban Decay Vice Special Effects Water-Resistant Top Coat will ensure your lipstick is locked in all day. Values 100% cruelty free. ...