Daiwa Black Widow Carp Rod 12ft (3lb), Black

Aluminium - Corrosion resistant lightweight metal

Stainless steel - A stain and corrosion resistant steel blend

Black - A colour which does not emit any colour of the spectrum. Black absorbs all frequencies of the spectrum.

Steel - An alloy made predominately of Iron combined with <2% carbon

Carbon - A common element, in its simplest form is coal. The element can take different form from hard diamonds through graphite to soft carbon

Ceramic - A hard material with excellent heat resistance made by heating a crystaline substance such as clay

shrink - Smaller, contract or become compacted

oxide - A chemical compound containing oxygen

Matt - A non glossy colour that light wont reflect off.

Go Outdoors is one of the UK's biggest retailers of outdoor activity products. Starting off as just one store in 1969 the brand now have over 40 stores nationwide. Go Outdoors began their business just selling camping and caravanning gear. Today they have a vast product range that also caters to cycling, climbing, fishing, skiing, water sports, horse riding and running. Their comprehensive range includes clothing, footwear, sports gear and accessories. They stock some of the biggest and best known brands in the business including Berghaus, Craghoppers, Regatta, North Ridge and Vango. The huge variety of products available means that you only need to go to one place to stock up for your next adventure. Go Outdoors pride themselves in offering the best customer service by employing outdoor enthusiasts and offering extensive help and advice about which products to choose on their website.