The Aveeno Scalp Soothing Oat Milk Shampoo is a daily cleanser to hydrate dry, damaged hair. Suitable for sensitive skin, the formula is infused with gentle, botanical ingredients. Colloidal oats, known for their moisturising benefits, wrap both scalp & strands in a conditioning veil. Equipped with soothing properties, the shampoo lifts impurities from root to tip. It helps to leave hair clean, calm & fresh.