Up your lip game with the Balm Jour Creamy Lip Stain from San Franciscan cosmetics brand the Balm. Boasting a super-flexible hybrid formula that starts as a gloss & finishes as a stain, the pout-enhancing lippy delivers the rich pigment payoff of a lipstick. Super-moisturising & creamy without any stickiness, it glides on like butter & has serious staying power to keep your pucker looking smoochable all day. Cruelty-free. Paraben-free.