Dura-Ace moves to the next generation. Tested in competition & taken to victory by pro riders in all conditions, including the 2012 Tour de France Team Sky. Cutting edge technology for the ultimate in control & confidence. Performance without compromise. New 11-speed compatible Dura-Ace bar end shifters for the ultimate in smooth shifting. Key

Features: Superior Dura-Ace quality means reliability & durability. Easily fit into bar ends & secure firmly for assured shifting. Fully compatible with Dura-Ace 11-speed drivetrain. SIS indexed system compatible. Comes complete with polymer coated gear cables, for low friction shifting.

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Dura-Ace moves to the next generation. Tested in competition & taken to victory by pro riders in all conditions, including the 2012 Tour de France Team Sky. Cutting edge technology for the ultimate in control & confidence. Performance without compromise. New 11-speed compatible Dura-Ace bar end shifters for the ultimate in smooth shifting. Key

Features: Superior Dura-Ace quality means reliability & durability. Easily fit into bar ends & secure firmly for assured shifting. Fully compatible with Dura-Ace 11-speed drivetrain. SIS indexed system compatible. Comes complete with polymer coated gear cables, for low friction shifting.

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Since 1973 Shimanos Dura-Ace components have been at the forefront of pro racing & pro-level technology. Dura-Ace has continued its legacy of being proven in the peloton as well as serving as a launch pad for new technologies. Bradley Wiggins rocketed to victory in the 2012 le Tour de France powered by revolutionary 11-speed Dura-Ace. Now you too can own this cutting edge technology. Created by definitive Shimano engineering & the latest technology the new 9000 series Dura-Ace mechanical road group utilises cutting edge technology for the ultimate in control & confidence. Key

Features: Chainset
- New 4-arm design for same stiffness with lighter weight. Hollow outer chainring increases stiffness by a massive 20%. Shifters – Dual Control levers on the base bars & satellite controls on aero extensions allow for multi position shifting. Brake Levers – 7900 aero brake levers with lightweight carbon lever construction. Aero Brakeset
- new symmetrical dual pivot design & twin bearings reducing pivot friction & improving efficiency & controllability Rear Derailleur
- shifting effort is now more even across the range with similar force required at both ends of the cassette. Front Derailleur – revised actuation ratio results in a shorter stroke at the lever & reduced effort Chain – now symmetrical to run either way with a PTFE coating for smooth shifts. Cassette – titanium large cogs & carbon carriers for smaller cogs keeping weight to an absolute minimum. BB – smaller bearings make the new SM-BB9000 lighter than ever before. Please note this product does not include outer cables.




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Shimano Dura-Ace 9000 are the next generation of mechanical STI shifters. Put to the test in competition & used in victory by pro cyclists in every conditions, including road, across the pavé or mud. These 11-speed shifters have even been used by the 2012 Tour de France Team Sky. Ergonomically enhanced, the 11-speed Dura-Ace 9000 STI levers feature smaller, sleeker hoods for increased comfort & control. Release lever stroke has been reduced by 30% compared to the ST-7900, while shifting effort is up to 47% lower than the RD-7900. Key

Features: Now updated to the 9001 model with enhanced cable retention SIS indexed shifting Compatible with new Dura-Ace 11-speed shifters Smaller hoods improve ergonomics from all positions Release lever stroke reduced by 30% compared to ST-7900 Polymer-coated cables for the smoothest shifting Cables insert from the side with no need to remove the cover Shifting effort up to 47% lower than RD-7900 43% less effort at the end of the lever stroke than FD-7900 Reach adjust mechanism Flight Deck compatible wireless speed sensor on the bracket Smooth bracket shape design

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High grade time trial & triathlon aero brake levers from Shimano. Dura-Ace level aero bar-specific brake lever for time trial & triathlon use. Key

Features: Caliper brake levers designed for aero handlebars. Anodised aluminium finish stays looking good, even after hard use. Easily accessible reach adjuster means that you can tailor your lever reach set-up. Bar-end style fitments.

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Aero braking. Dura-Ace level aero bar-specific brake lever for time trial & triathlon use. Key

Features: Light

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Aero braking. Dura-Ace level aero bar-specific brake lever for time trial & triathlon use. Key

Features: Light

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Performance without compromise. The brakes feature new durable compound shoes for much better performance in wet conditions & 20% more stopping power in dry conditions. Key

Features: Enhanced brake arch gives a more linear response. Lower cable stopper for better cable routing & reduced cable friction. New pad compound that gives 50% less wear in wet conditions & 20% more power in the dry. Adjustable spring tension. Adjustable toe-in for easy set up. Titanium centre bolt for weight reduction. Brake release lever for easy wheel removal. Weight: 293g for a set (Manufacturer claimed). Cables not included.

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Dura-Ace moves to the next generation. Tested in competition & taken to victory by pro riders in all conditions, including the 2012 Tour de France Team Sky. Cutting edge technology for the ultimate in control & confidence. Long, fast descents demand confidence. Dura-Ace brakes deliver, with a new symmetrical dual pivot design & twin bearings reducing pivot friction & improving efficiency & controllability. Along with new low-friction BC-9000 cables, Dura-Ace brakes give smooth, light operation with excellent modulation. Key

Features: Enhanced brake arch gives a more linear response, with increased modulation over the BR-7900. 10% more power than BR-7900. Lower cable stopper for better cable routing & reduced cable friction. Adjustable spring tension. Adjustable toe-in for easy set up. Titanium centre bolt for weight reduction. Brake release lever for easy wheel removal. Cables not included.

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Dura-Ace moves to the next generation. Tested in competition & taken to victory by pro riders in all conditions, including the 2012 Tour de France Team Sky. Cutting edge technology for the ultimate in control & confidence. Long, fast descents demand confidence. Dura-Ace brakes deliver, with a new symmetrical dual pivot design & twin bearings reducing pivot friction & improving efficiency & controllability. Along with new low-friction BC-9000 cables, Dura-Ace brakes give smooth, light operation with excellent modulation. Key

Features: Enhanced brake arch gives a more linear response, with increased modulation over the BR-7900. 10% more power than BR-7900. Lower cable stopper for better cable routing & reduced cable friction. Adjustable spring tension. Adjustable toe-in for easy set up. Titanium centre bolt for weight reduction. Brake release lever for easy wheel removal. Cables not included.

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