Dura-Ace moves to the next generation. Tested in competition & taken to victory by pro riders in all conditions, including the 2012 Tour de France Team Sky. Cutting edge technology for the ultimate in control & confidence. Long, fast descents demand confidence. Dura-Ace brakes deliver, with a new symmetrical dual pivot design & twin bearings reducing pivot friction & improving efficiency & controllability. Along with new low-friction BC-9000 cables, Dura-Ace brakes give smooth, light operation with excellent modulation. Key

Features: Enhanced brake arch gives a more linear response, with increased modulation over the BR-7900. 10% more power than BR-7900. Lower cable stopper for better cable routing & reduced cable friction. Adjustable spring tension. Adjustable toe-in for easy set up. Titanium centre bolt for weight reduction. Brake release lever for easy wheel removal. Cables not included.

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Dura-Ace moves to the next generation. Tested in competition & taken to victory by pro riders in all conditions, including the 2012 Tour de France Team Sky. Cutting edge technology for the ultimate in control & confidence. Long, fast descents demand confidence. Dura-Ace brakes deliver, with a new symmetrical dual pivot design & twin bearings reducing pivot friction & improving efficiency & controllability. Along with new low-friction BC-9000 cables, Dura-Ace brakes give smooth, light operation with excellent modulation. Key

Features: Enhanced brake arch gives a more linear response, with increased modulation over the BR-7900. 10% more power than BR-7900. Lower cable stopper for better cable routing & reduced cable friction. Adjustable spring tension. Adjustable toe-in for easy set up. Titanium centre bolt for weight reduction. Brake release lever for easy wheel removal. Cables not included.

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Dura-Ace moves to the next generation. Tested in competition & taken to victory by pro riders in all conditions, including the 2012 Tour de France Team Sky. Cutting edge technology for the ultimate in control & confidence. Long, fast descents demand confidence. Dura-Ace brakes deliver, with a new symmetrical dual pivot design & twin bearings reducing pivot friction & improving efficiency & controllability. Along with new low-friction BC-9000 cables, Dura-Ace brakes give smooth, light operation with excellent modulation. Key

Features: Enhanced brake arch gives a more linear response, with increased modulation over the BR-7900. 10% more power than BR-7900. Lower cable stopper for better cable routing & reduced cable friction. Adjustable spring tension. Adjustable toe-in for easy set up. Titanium centre bolt for weight reduction. Brake release lever for easy wheel removal. Cables not included.

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Dura-Ace moves to the next generation. Tested in competition & taken to victory by pro riders in all conditions, including the 2012 Tour de France Team Sky. Cutting edge technology for the ultimate in control & confidence. Long, fast descents demand confidence. Dura-Ace brakes deliver, with a new symmetrical dual pivot design & twin bearings reducing pivot friction & improving efficiency & controllability. Along with new low-friction BC-9000 cables, Dura-Ace brakes give smooth, light operation with excellent modulation. Key

Features: Enhanced brake arch gives a more linear response, with increased modulation over the BR-7900. 10% more power than BR-7900. Lower cable stopper for better cable routing & reduced cable friction. Adjustable spring tension. Adjustable toe-in for easy set up. Titanium centre bolt for weight reduction. Brake release lever for easy wheel removal. Cables not included.

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When aerodynamic efficiency is as important as braking power, look no further than the Dura-Ace BR-9010. Combining the new symmetrical dual pivot mechanism with a direct-mount design to fit the latest aero road & TT bikes, BR-9010 has the power & controllability that you expect from Dura-Ace. Key

Features: Direct mount for aero frame applications 10% more power than BR-7900 front Smooth & light operation with increased modulation

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Shimano Dura-Ace
- Performance without compromise. Key

Features: Hyperglide technology has chamfered inner


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Shimano Dura-Ace CN-7801 Bicycle Chain
- 10 Speed Performance-focused Shimano's Dura-Ace chains are meant to maximise power & reduce
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When only the very best will do. This directional chain uses specific designs for the inner & outer plates to give the smoothest shift & best power transfer available. Hollow pins & a chrome treatment ensure this chain is both lightweight & long lasting. Key

Features: Chain uses a directional design, inner & outer plates are shaped so as to optimise shifting & chain performance. The outer plate has been designed to reduce the chance of chain suck. The inner plate has been developed to provide better contact with the gears to make the chain quieter & stiffer under load. Hollow link pins & perforated inner link plates for greater weight savings. This chain is 10 speed compatible
- 5.88mm chain width & optimised for Shimano HG systems. A chrome treatment for link pins & heat treated rollers, pins & plates ensure long lasting performance. A zinc-alloy finish helps prevent corrosion & keep your chain looking smart. Weight: 252g (Manufacturer claimed). This chain is optimised for use with Dura-Ace, but will work with all Shimano 10 speed drivetrains. Please note this chain is directional & care should be taken when fitting to ensure it is on correctly.


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The Shimano Dura-Ace CN-7901 Bicycle Chain (10 Speed) When you need the smoothest directional shift with uninterrupted power transfer look to Shimano for their Dura-Ace CN7901 Bicycle Chain. The innovative directional directional design with both inner & outer plates working together to reduce any possibility of chain suck. This chain is 10 speed compatible
- 5.88mm chain width & optimised for Shimano HG systems features a zinc-alloy finish to prevent corrosion.
- T.H Weight: 252g (Manufacturer claimed). This chain is optimised for use with Dura-Ace but will work with all Shimano 10 speed drive-trains. Please note this chain is directional & care should be taken when fitting to ensure it is on correctly.

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Dura-Ace moves to the next generation. Tested in competition & taken to victory by pro riders in all conditions, including the 2012 Tour de France Team Sky. Cutting edge technology for the ultimate in control & confidence. The new symmetrical 11-speed Dura-Ace chain uses hollow pins for low weight, PTFE coating for smooth shifts & offers increased durability over CN-7900. Key

Features: Symmetrical chain
- unlike CN-7901 it works both ways! The outer plate has been designed to reduce the chance of chain suck. The inner plate has been developed to provide better contact with the gears to make the chain quieter & stiffer under load. Hollow link pins & perforated inner link plates for greater weight savings. A chrome treatment for link pins & heat treated rollers, pins & plates ensure long lasting performance. PTFE coating helps prevent corrosion & keep your chain looking smart. Optimised for 11-speed super narrow HG drivetrains. 114 links.


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