Product Information Made in: Japan Emulsion 1 agent 40g x 1 Oxide 60ml x 1 Dye in close contact. Dense milky lotion stays on the hairline. Contains color-retaining ingredients. Suppresses the outflow of dyes & keeps your hair color beautiful even after days.A faint aroma that is not tsundere. Naturally derived treatment ingredients. About brand: hoyu Founded in 1905 hoyu is a well-known Japanese manufacturer of hair treatment products. The company lives up to its motto Color Your Heart by offering cute & trendy hair color products for a variety of looks. hoyu carries its 100% Japan-made products under different brands including Bigen CIELO Beautylabo & Beauteen. Yes Style is an authorized retailer of hoyu.