New Honey Damage Care shampoo & hair treatment focuses on the 14% moisture content of hair & uses its water-retaining ability to treat damage. Over 90% of the product is made up of moisturizing & repairing ingredients such as honey & highly moisturizing hyaluronic acid. Introducing the power of honey & the 5D Repair Formula to care for damage caused by five factors:heat friction ultraviolet rays hair color & dryness. Leaves your hair super moist & manageable all the way to the ends. Additive-free prescription.