Jorg Rupf & Lance Winters figured out how to make straight vodka taste good. First they pot-distill a vodka from expensive viognier wine. Then they blend it into an excellent column still wheat vodka. Here's the magic: there's no harsh alcoholic smell or taste, just soft beautiful purity. Hangar One's 'straight' vodka is a blend of grain (wheat) neutral spirit & a vodka crafted from viognier wine. They use the viognier vodka to diminish the alcoholic overtone found in most other vodkas. Viognier is an old varietal wine grape that makes a delicious white wine, but it's relatively new to California. Viognier grapes are hard to grow, & they don't produce a whole lot of fruit. To get the full flavour, you have to pick them when they're perfectly ripe. ' But despite, or perhaps because of, this precariousness has the most amazing clear, golden colour & the aroma of flowers & fruits at their freshest.'