MOM, The Queen of Gins, was created with the aim of breaking stereotypes. Smooth but distinctive, aristocratic & plebeian, elegant & rebellious. Its design, black & magenta, is intended to represent the duality of the British character: tradition & modernity. The result is a premium gin made with red berries & exotic botanicals that blend into an extremely gentle drink. Its exciting personality results from infusing the gin with red berries after four distillations in copper stills. From now on, gin & tonic will be aromatic & fruity. MOM exudes a feminine, fashionable & sophisticated feel, all with a transgressive touch. God Save the Gin!