Mainstay was launched in Kwa Zulu-Natal in 1954 & attained national status by 1967. Initially, it was sold in local shebeens to an Indian & black market. From the mid-1960s, a growing number of consumers in Kwa Zulu-Natal & Gauteng, started taking to cane spirits
- especially Mainstay, soon to be the top selling brand in the country. Mainstay is synonymous with cane & will remain a true legend.