It was in 1896 that Mathew Gloag created his first type of Whisky. He named it Grouse rather than after him because it was the most famous bird in Scotl&. It wasn't until 1905 that they added the word Famous bird in the brand name. The Famous Grouse is a blend of high quality grain & malt whiskies. The aroma is light yet crisp, of freshly cut flowers. Balanced on the palate with bursting flavours of spice, caramel & a touch of smoke. The finish is of fresh velvety caramel with sweetness. The Snow Grouse is a grain scotch whisky that is best served in severely cold conditions. It goes through a unique & extra gentle smooth chill filtration process that produces a remarkably light Scotch whisky that retains all of its sweet, smooth flavour. The Black Grouse is a blended Scotch whisky, born out of a marriage of the Famous Grouse & Islay malt whiskies. The Islay malt brings a big smoky peated influence to the blend with the balance coming from the trademark smoothness of the Famous Grouse.