CONCEPT: A light holding gel for increasing body & shine to hair WHAT IT IS: A light holding bodifying blow dry gel & styling/sculpting gel. WHAT IT DOES: WHAT A BODY brings life back to limp & lifeless hair. It gives ultra body while blowing hair dry. Can also be used as a light sculpting gel to create sleek styles! HOW IT'S USED: Apply to damp hair from roots to ends then blow dry for ultra body & shine or sculpt into any desired shape & let dry naturally. WHEN IT'S USED: Great starter product for all hair types to give incredible shine & body before using any finishing products. RESULTS: WHAT A BODY creates foundation for any great style by leaving hair soft & shiny with medium hold. Won't leave hair stiff or dry.