CONCEPT: A bulking & texturing compound. WHAT IT IS: A unique compound that creates todays messy & wild hairstyles. WHAT IT DOES: Frenzy bonds to the hair & thickens up the hair shaft to create fullness & separation at the same time. HOW ITs USED: Apply a small amount to dry hair & style. For more intense texture, throw your head upside down & work product vigorously through hair, creating random bits & pieces. Throw your head back over & place chunks where desired. WHEN ITS USED: Excellent for use on hair that needs volume with texture. RESULTS: Delivers extra-holding power to hold styles in place with a medium matte finish. ...

CONCEPT: Strong holding gel that won't flake. WHAT IT IS: The world's strongest holding gel. WHAT IT DOES: Holds all hair types
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CONCEPT: A light-to-medium holding spray gel that provides clean, flexible hold & control while taming frizz. WHAT IT IS: A styling gel that has been liquefied for an easy spray application. WHAT IT DOES: It provides light-to-medium, clean, flexible hold with added shine. HOW IT'S USED: Spray on damp hair & style as usual. WHEN IT'S USED: May be used daily. Ideal for short to medium length hair. RESULTS: Flexible hold with total frizz control. Just Gelling won't leave hair stiff or dry. Flake-free formula. ...

CONCEPT: Blends the texture, separation, definition & shine of a wax with the long lasting memory & volume of a mousse, along with the ease of a foam dispenser. WHAT IT IS: Combines the styling technology of a wax & a mousse together in one product. WHAT IT DOES: Creates texture, separation, definition with incredible volume & shine. HOW ITS USED: Shake can well before use. Dispense a small amount into hands & emulsify. Work through dry hair for a messy look with added dimension & texture. For a more extreme look, work (name of product) through dry hair. Turn head upside down & blast with the heat of a blow dryer while running your fingers through your hair to create extreme chunky texture! WHEN ITS USED: May be used daily RESULTS: Awesome texture, separation & definition with long lasting memory, volume & shine. ...

CONCEPT: A diverse dry spray wax that means that you can master your hair into any style. WHAT IT IS: An aggressive dry spray wax that means that you can style your hair, yet it leaves no sticky mess like other spray waxes. Medium hold. WHAT IT DOES: Gives dimension, separation & shine without building up on the hair. HOW ITS USED: Shake well before use. Spray lightly into dry hair for added dimension then play with the style as desired. Medium hold. WHEN ITS USED: Used for a second day look with separation & shine with medium hold. RESULTS: Play Dirty leaves hair looking next day with no build up on the hair, so it is soft to the touch with a little shine & medium hold. ...

WHAT IT IS: Pliable Moulding Clay. WHAT IT DOES: Rocked Out provides movement & grip to create texture & definition whilst adding Volume to fine to medium hair. HOW IT'S USED: Apply on dry hair to create amazing defined styles. WHEN IT'S USED: On fine hair to add volume for the fuller hair style. RESULTS: Gives hair definition, & yet you can still change your style as the night goes on! ...

CONCEPT: A fun gunky type of styling custard that leaves hair rough feeling & ready for action. WHAT IT IS: A yellow custard with great pliable properties that hold, allowing you to be ready to style as desired. WHAT IT DOES: It means that you can mold & shape the hair to any shape & has a super shine with medium hold. HOW ITS USED: Emulsify into hands. Mess a small amount of product into dry hair to define & shape. Gives rough definition to hair. Great in curly hair to define curls. Wont build up in hair. WHEN ITS USED: Use when you want rough texture with hold & incredible shine. RESULTS: Rough textured hair with hold & shine. ...

CONCEPT: Dynamic dual action spray that gives hair extra separation & hold WHAT IT IS: Unique new texture spray delivers a ...

CONCEPT: Add texture & thickness to hair. WHAT IT IS: A texturizing creme that conditions as it styles. WHAT IT DOES: Slept In Texture Creme provides texture & thickness to hair. Creates stylish, second day hair. Conditions as it styles. HOW IT'S USED: Apply to damp or dry hair & style. WHEN IT'S USED: Use Slept In Texture Creme when you want hair to have texture & thickness. RESULTS: Slept In Texture Creme has heavy moisturizing properties, which swell the cuticle giving the hair fullness & bring out natural wave. ...

CONCEPT: A light holding gel for increasing body & shine to hair WHAT IT IS: A light holding bodifying blow dry gel & styling/sculpting gel. WHAT IT DOES: WHAT A BODY brings life back to limp & lifeless hair. It gives ultra body while blowing hair dry. Can also be used as a light sculpting gel to create sleek styles! HOW IT'S USED: Apply to damp hair from roots to ends then blow dry for ultra body & shine or sculpt into any desired shape & let dry naturally. WHEN IT'S USED: Great starter product for all hair types to give incredible shine & body before using any finishing products. RESULTS: WHAT A BODY creates foundation for any great style by leaving hair soft & shiny with medium hold. Won't leave hair stiff or dry. ...