Get the freshest flush with the Shiseido Minimalist Whipped Powder Blush, a breathable & blendable powder with a soft matte finish. Created with an air-whipped texture that's dreamy to apply & even dreamier on the skin, the Minimalist Whipped Powder offers a long-lasting, weightless blush that will kiss cheeks with effortlessly diffused colour. Its mousse texture transforms into a tactile, natural-looking powder finish on the cheeks thanks to Air Fushion Technology, which boosts your complexion with eight hours of soft & flattering colour. Why We Love It It doesn't matter if you're a beauty minimalist or a beauty maximalist, you'll love the buildable finish of this blush. It's available in a range of vibrant colours that immediately enliven your complexion, & each shade is inspired by Shiseido's muses throughout history. It's so chic. How To Use It Apply with your fingertips or your favourite brush
- a little goes a long way! Works Well With For a flawless finish, dab the Minimalist Whipped Powder Blush onto cheeks with the gel blending tip of the Daiya Fude Face Duo Brush, & then buff it out with the brush end. Values Dermatologist-tested.
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Get the freshest flush with the Shiseido Minimalist Whipped Powder Blush, a breathable & blendable powder with a soft matte finish. Created with an air-whipped texture that's dreamy to apply & even dreamier on the skin, the Minimalist Whipped Powder offers a long-lasting, weightless blush that will kiss cheeks with effortlessly diffused colour. Its mousse texture transforms into a tactile, natural-looking powder finish on the cheeks thanks to Air Fushion Technology, which boosts your complexion with eight hours of soft & flattering colour. Why We Love It It doesn't matter if you're a beauty minimalist or a beauty maximalist, you'll love the buildable finish of this blush. It's available in a range of vibrant colours that immediately enliven your complexion, & each shade is inspired by Shiseido's muses throughout history. It's so chic. How To Use It Apply with your fingertips or your favourite brush
- a little goes a long way! Works Well With For a flawless finish, dab the Minimalist Whipped Powder Blush onto cheeks with the gel blending tip of the Daiya Fude Face Duo Brush, & then buff it out with the brush end. Values Dermatologist-tested.
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Get the freshest flush with the Shiseido Minimalist Whipped Powder Blush, a breathable & blendable powder with a soft matte finish. Created with an air-whipped texture that's dreamy to apply & even dreamier on the skin, the Minimalist Whipped Powder offers a long-lasting, weightless blush that will kiss cheeks with effortlessly diffused colour. Its mousse texture transforms into a tactile, natural-looking powder finish on the cheeks thanks to Air Fushion Technology, which boosts your complexion with eight hours of soft & flattering colour. Why We Love It It doesn't matter if you're a beauty minimalist or a beauty maximalist, you'll love the buildable finish of this blush. It's available in a range of vibrant colours that immediately enliven your complexion, & each shade is inspired by Shiseido's muses throughout history. It's so chic. How To Use It Apply with your fingertips or your favourite brush
- a little goes a long way! Works Well With For a flawless finish, dab the Minimalist Whipped Powder Blush onto cheeks with the gel blending tip of the Daiya Fude Face Duo Brush, & then buff it out with the brush end. Values Dermatologist-tested.
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Get the freshest flush with the Shiseido Minimalist Whipped Powder Blush, a breathable & blendable powder with a soft matte finish. Created with an air-whipped texture that's dreamy to apply & even dreamier on the skin, the Minimalist Whipped Powder offers a long-lasting, weightless blush that will kiss cheeks with effortlessly diffused colour. Its mousse texture transforms into a tactile, natural-looking powder finish on the cheeks thanks to Air Fushion Technology, which boosts your complexion with eight hours of soft & flattering colour. Why We Love It It doesn't matter if you're a beauty minimalist or a beauty maximalist, you'll love the buildable finish of this blush. It's available in a range of vibrant colours that immediately enliven your complexion, & each shade is inspired by Shiseido's muses throughout history. It's so chic. How To Use It Apply with your fingertips or your favourite brush
- a little goes a long way! Works Well With For a flawless finish, dab the Minimalist Whipped Powder Blush onto cheeks with the gel blending tip of the Daiya Fude Face Duo Brush, & then buff it out with the brush end. Values Dermatologist-tested.
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Get the freshest flush with the Shiseido Minimalist Whipped Powder Blush, a breathable & blendable powder with a soft matte finish. Created with an air-whipped texture that's dreamy to apply & even dreamier on the skin, the Minimalist Whipped Powder offers a long-lasting, weightless blush that will kiss cheeks with effortlessly diffused colour. Its mousse texture transforms into a tactile, natural-looking powder finish on the cheeks thanks to Air Fushion Technology, which boosts your complexion with eight hours of soft & flattering colour. Why We Love It It doesn't matter if you're a beauty minimalist or a beauty maximalist, you'll love the buildable finish of this blush. It's available in a range of vibrant colours that immediately enliven your complexion, & each shade is inspired by Shiseido's muses throughout history. It's so chic. How To Use It Apply with your fingertips or your favourite brush
- a little goes a long way! Works Well With For a flawless finish, dab the Minimalist Whipped Powder Blush onto cheeks with the gel blending tip of the Daiya Fude Face Duo Brush, & then buff it out with the brush end. Values Dermatologist-tested.
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Get the freshest flush with the Shiseido Minimalist Whipped Powder Blush, a breathable & blendable powder with a soft matte finish. Created with an air-whipped texture that's dreamy to apply & even dreamier on the skin, the Minimalist Whipped Powder offers a long-lasting, weightless blush that will kiss cheeks with effortlessly diffused colour. Its mousse texture transforms into a tactile, natural-looking powder finish on the cheeks thanks to Air Fushion Technology, which boosts your complexion with eight hours of soft & flattering colour. Why We Love It It doesn't matter if you're a beauty minimalist or a beauty maximalist, you'll love the buildable finish of this blush. It's available in a range of vibrant colours that immediately enliven your complexion, & each shade is inspired by Shiseido's muses throughout history. It's so chic. How To Use It Apply with your fingertips or your favourite brush
- a little goes a long way! Works Well With For a flawless finish, dab the Minimalist Whipped Powder Blush onto cheeks with the gel blending tip of the Daiya Fude Face Duo Brush, & then buff it out with the brush end. Values Dermatologist-tested.
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Get the freshest flush with the Shiseido Minimalist Whipped Powder Blush, a breathable & blendable powder with a soft matte finish. Created with an air-whipped texture that's dreamy to apply & even dreamier on the skin, the Minimalist Whipped Powder offers a long-lasting, weightless blush that will kiss cheeks with effortlessly diffused colour. Its mousse texture transforms into a tactile, natural-looking powder finish on the cheeks thanks to Air Fushion Technology, which boosts your complexion with eight hours of soft & flattering colour. Why We Love It It doesn't matter if you're a beauty minimalist or a beauty maximalist, you'll love the buildable finish of this blush. It's available in a range of vibrant colours that immediately enliven your complexion, & each shade is inspired by Shiseido's muses throughout history. It's so chic. How To Use It Apply with your fingertips or your favourite brush
- a little goes a long way! Works Well With For a flawless finish, dab the Minimalist Whipped Powder Blush onto cheeks with the gel blending tip of the Daiya Fude Face Duo Brush, & then buff it out with the brush end. Values Dermatologist-tested.
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Experience matte lips like never before with the Shiseido Modern Matte Powder Lipstick, a full coverage, shine-free lipstick with an innovative angular bullet. Shiseido has reinvented matte lipstick with a collection of statement-making shades inspired by Tokyo's vibrant nightlife. Destined to change the wear you wear lip colour forever, the powder lipstick has a non-drying formula thanks to an infusion of waxes & oils, while velvet powders give lips an airbrushed finish that will last for up to eight hours. With the promise of more precision & comfort than you've ever experienced from a matte lipstick, the Modern Matte will leave lips defined, hydrated & dressed in intense, vibrant colour. Why We Love It The bullet! The angled edges of the Modern Matte Powder Lipstick are so unique & make defining lips really easy. Because of its straight edges you can get really close to the lip line, making it a lipstick & liner in one. When you have one of its amazing shades in your makeup bag you can leave your lip liner at home! How To Use It Glide the angled edge of the bullet across the lip line for extreme precision, then fill-in with the flat edge. Works Well With Complement the powder-effect colour on your lips with a Shiseido Minimalist Whipped Powder Blush. Designed to blend effortlessly over the skin, the air-whipped mousse comes in an array of vivid shades & transforms into a soft matte finish upon contact with the skin. Values Dermatologist-tested. ...

Make a statement with the Shiseido Modern Matte Powder Lipstick, a long-wearing & full coverage lipstick that proves a matte & vibrant finish. With 8 hours' lasting power, the Shiseido Modern Matte Lipstick creates the perfect high-impact pout that looks airbrushed. The creamy formula glides over lips, feeling velvety & weightless with high pigmentation. Shiseido has used a unique blend of lightweight oils & waxes to provide a hydrating veil that melts onto the lips, while optical brightening pigments provide intense & vibrant colour. The lipstick transforms into an ultra-thin featherweight matte powder that doesn't dry out the lips, providing a seamless coat of bold colour that won't smudge or transfer. With the promise of more precision & comfort than you've ever experienced from a matte lipstick, the Modern Matte will leave lips defined, hydrated & dressed in bold, beautiful colour. Why We Love It The bullet! The angled edges of the Modern Matte Powder Lipstick are so unique & make defining lips really easy. Because of its straight edges, you can get really close to the lip line, making it a lipstick & liner in one. When you have one of its amazing shades in your makeup bag you can leave your lip liner at home. A lot of people shy away from matte lipsticks for fear that the mattifying aspect will dry out their lips, but that's not the case with this lipstick. The lightweight lipstick is so comfortable on the lips, you even forget you're wearing it. & even better? It lasts all day long, even after eating & drinking. With a variety of bold & intense shades inspired by Tokyo's vibrant nightlife, there's a lipstick for every skin tone & every occasion. & trust us, once you've tried one you'll want them all! How To Use It Use the pointed edge of the angled bullet to line the lips, starting with the Cupid's bow. Then, using the flat edge, glide the lipstick all over the lips for maximum impact. Works Well With Make sure you explore Shiseido's full lip collection for even further high impact lipsticks & glosses. Values Dermatologist-tested. ...

Make a statement with the Shiseido Modern Matte Powder Lipstick, a long-wearing & full coverage lipstick that proves a matte & vibrant finish. With 8 hours' lasting power, the Shiseido Modern Matte Lipstick creates the perfect high-impact pout that looks airbrushed. The creamy formula glides over lips, feeling velvety & weightless with high pigmentation. Shiseido has used a unique blend of lightweight oils & waxes to provide a hydrating veil that melts onto the lips, while optical brightening pigments provide intense & vibrant colour. The lipstick transforms into an ultra-thin featherweight matte powder that doesn't dry out the lips, providing a seamless coat of bold colour that won't smudge or transfer. With the promise of more precision & comfort than you've ever experienced from a matte lipstick, the Modern Matte will leave lips defined, hydrated & dressed in bold, beautiful colour. Why We Love It The bullet! The angled edges of the Modern Matte Powder Lipstick are so unique & make defining lips really easy. Because of its straight edges, you can get really close to the lip line, making it a lipstick & liner in one. When you have one of its amazing shades in your makeup bag you can leave your lip liner at home. A lot of people shy away from matte lipsticks for fear that the mattifying aspect will dry out their lips, but that's not the case with this lipstick. The lightweight lipstick is so comfortable on the lips, you even forget you're wearing it. & even better? It lasts all day long, even after eating & drinking. With a variety of bold & intense shades inspired by Tokyo's vibrant nightlife, there's a lipstick for every skin tone & every occasion. & trust us, once you've tried one you'll want them all! How To Use It Use the pointed edge of the angled bullet to line the lips, starting with the Cupid's bow. Then, using the flat edge, glide the lipstick all over the lips for maximum impact. Works Well With Make sure you explore Shiseido's full lip collection for even further high impact lipsticks & glosses. Values Dermatologist-tested. ...