With Shiseido Wet Force Expert Sun Aging Protection Lotion Plus SPF50+ you can envelop your face & body in UV protection that becomes even more effective when exposed to water. Wet Force provides unique water-resistant protection that won't decrease or come off when in contact with water or perspiration. Your skin will be optimally shielded for 80 minutes before the need for reapplication, & sweat odour will be neutralised thanks to its functional fragrance, so you can spend time swimming, running & enjoying the sun without worrying about your sun protection. The powerful & invisible sun protectant also contains skincare ingredients that prevent dryness, oxidation & damage to cells & DNA, giving skin the care & protection that it needs. Shiseido's proprietary Wet Force Technology creates an additional layer of protection as the negative ions in the formula combine with positive ions in water. Shake well before use & apply liberally before sun exposure, either underneath or on top of makeup. To remove, rinse off thoroughly with cleanser. To activate the Wet Force technology, expose the applied area to water for 15 minutes or perspiration for 30 minutes. Dermatologist-tested, ophthalmologist-tested, non-comedogenic.