Get reinforced, powerful protection against UV rays with the Shiseido Wet Force Expert Sun Aging Protection Lotion SPF30, a comfortable lotion that becomes even more effective when in contact with water. A step further than water-resistance, Wet Force creates a veil of protection that will not decline when in contact with water or perspiration. The powerful & invisible sun protectant won't leave any white marks & also contains skincare ingredients to prevent dryness, oxidation & damage to cells & DNA. Skin will receive proven additional safety from Shiseido's proprietary Wet Force technology which creates an additional layer of protection as the negative ions in the formula combine with positive ions in water, allowing you to swim & practise outdoor sports with peace of mind for 80 minutes before the need to reapply. Shake well before use & apply liberally before sun exposure, either underneath or on top of makeup. To remove, rinse off thoroughly with cleanser. To activate the Wet Force technology, expose the applied area to water for 15 minutes or perspiration for 30 minutes. Dermatologist-tested, ophthalmologist-tested, non-comedogenic.