Bridgestone are the 1 ball fitter in the world & have developed some of the best golf balls that money can buy. The all-new Bridgestone e 12 Contact golf ball is straight distance you can see. This new ball is a game-changer in Bridgestone's eyes, their new CONTACT force dimple pattern features a unique structure with a raised area in the centre & an outer portion that slows horizontal rotation during flight. The raised area of the ball allows for 38% more contact with the clubface at impact over traditional dimples patterns, this significant gain is indeed a game-changer & Bridgestone are rightly excited about the performance.