The new e 6 from Bridgestone is designed for the golfer who prefers a softer feel to their ball. The e 6 Soft offers accuracy & distance gains on longer strokes & optimised greenside control with a superior feel for an enhanced short game. The e 6 Soft is a high-performance golf ball that has been designed to create a lower spin rate on longer shots; the lower spin rate keeps the ball on a straighter flight path & promotes more run out on the fairways.