Make your smoky eye last all night with the Balm Priming is Everything in Black. This innovative black primer is designed to intensify your eyeshadows to create a vibrant finish. The primer helps to extend the wear of your eyeshadows help prevent fading & creasing, keeping your smoky eye looking deep & dark. The black primer helps to reduce the stages in your makeup routine, cutting out the need for primer & then black eyeshadow. Steal the show with a bold smoky eye.