Transform your skin into the perfect canvas for makeup masterpieces. Using the Balm Priming is Everything – Neutral, your eyelids will be treated to a smooth base for longer-lasting colour, bringing out the best in your eyeshadow. Bold pigments will be brighter & even more intense for a look that stays in place all day. The cream primer helps to stop fading & creasing, leaving you with a well-blended finish that looks & feels flawless.