Take a flight to the skies & see Brighton & Sussex as you have never seen them before when you fly the British Airways i 360! Cruise up slowly in the moving observation tower to 450ft above the beach to enjoy breath-taking 360° views up to 26 miles away. Located at the beach end of Brighton's West Pier this experience gives the two of you a ride up into the sky & a traditional afternoon tea. After your flight you'll be invited to the West Beach Bar & Kitchen in the beach building below the British Airways i 360. The West Beach Bar & Kitchen features seaside colours & flavours with a funky fresh design including a collection of works from local artists that adorns the walls. It's the perfect place to enjoy afternoon tea in Brighton after your British Airways i 360 ride. The original West Pier designed by Eugenius Birch was a bustling tourist attraction in Brighton from 1866 to when it finally closed in 1975 & fell into disrepair. A trust was set up to try & save the pier but storm & fire damage eventually meant it was beyond repair. Step forward Marks Barfield Architects the creators of the London Eye who came up with the idea of the country's first "vertical pier" in the form of the British Airways i 360! This incredible structure embraces all that Victorian tradition & like a breath of fresh sea air injects a contemporary twist on the whole idea of seafront promenades with this moving observation tower. British Airways i 360 passengers will board the curved-glass pod & then glide up to see gently unfolding views across the Sussex countryside & coastline. The tower itself sits between the iconic reconstructed West Pier toll booths which serve as the ticket office & tea rooms of British Airways i 360 with the West Beach Bar & Kitchen below. Enjoy your 'flight'!