With an age of less than thirty days. Bottled in a Mason jar, this is supposed to be reminiscent of moonshine (AKA corn likker, AKA white lightning, AKA white dog, AKA liver varnish), & it does a good job. Other snobs who expect their whiskey to be aged might have turned up their nose upon seeing the less than 30 days old label. Georgia Moon is clear, & upon twisting off the cap is a potent tang of sour liquor, followed by the smell of sweet corn.