The legend of Ginger Joe is inspired by ginger Joseph stone. He was a London greengrocer & the founder of the illustrious noble house of stone. It was in 1740 that Ginger Joe produced his first batch of ginger beer & he described it as a tipple that literally singed the tips of his tache. This image has now been immortalised on every bottle of the refreshing feisty alcoholic ginger beer. Legend has it that Joe was a fanatic about the tantalising taste of the ginger root & this is what made him want to create a real ginger beer.