CONCEPT: Weightless, styling foam that energizes limp, lackluster curls. The flexible hold leaves hair soft instead of crunchy. WHAT IT IS: Aerated foam curl enhancer for volume & bounce WHAT IT DOES: Curl Power Spray Foam is designed to strengthen & support curls while fighting frizz. It also adds bounce, definition & shine & never feels sticky. All-day humidity resistance keeps curls from going flat. HOW IT'S USED: Spray Curl Power Spray Foam into & over damp hair. Scrunch with hands & air dry or use with a diffuser. Works great to refresh second day curls. WHEN IT'S USED: Can be used daily. RESULTS: Curl Power Spray Foam leaves curls naturally soft & bouncy, with a long-lasting, light-medium hold. ...

CONCEPT: Conditioning Curl Enhancing styling crème for medium to thick hair types. WHAT IT IS: Curling Crème gives extra definition & control to thicker, curly hair types. Gives all day long lasting hold, that controls frizz, helps the hair retain moisture, & resists humidity. WHAT IT DOES: Enhances & controls curls. Leaves hair extra soft & hydrated. HOW ITS USED: Rub crème between hands & distribute evenly through damp hair. Scrunch with hands & blow dryer or use a diffuser to dry. Can also air dry. WHEN ITS USED: Can be used daily. RESULTS: Defined, frizz free, soft curls. ...

CONCEPT: A detangler/leave-in conditioner that detangles, supports & conditions all curly hair types. WHAT IT IS: A styling detangler that helps shape the curl, while conditioning & moisturizing the hair every day. It also combats against environmental stress. WHAT IT DOES: Soy & Tri-Wheat Proteins penetrate the hair for strength, while moisturizers leave the hair soft & manageable. It also contains curling/styling properties to help support & shape the curl. HOW IT'S USED: After shampooing & conditioning with Advanced Formula Curly Shampoo & Conditioner, spray Curling Detangler into damp hair & comb through with a wide tooth comb or fingers. WHEN IT'S USED: Curling Detangler can be used daily on all curly types of hair. RESULTS: Soft & tangle free curls. ...

CONCEPT: Create the curls you want & give them extra support with this unique fibrous crème. WHAT IT IS: This fun versatile product gives curls two different ATTITUDES depending on how you use it. On damp hair, it gives curls extra definition, frizz control & bounce. On dry hair, it gives TONS of volume & bounce. Think fun party curls! The textured fibers clump the curls for a medium hold with extra control. WHAT IT DOES: Soy & Tri-Wheat Proteins penetrate the hair for strength, while moisturizers leave the hair soft & manageable. It also contains curling/styling properties to help support & shape the curl. KEY INGREDIENTS: Hydrolyzed Wheat Protein, Hydrolyzed Rice Protein, Avocado Oil, Ginseng & Ginger extracts, Petrolatum & Polyamide. HOW TO USE: Always start with a small amount to determine how much to use..... A little goes a long way. Dispense into hands & apply or scrunch into damp or dry hair. ...

CONCEPT: Unique styling gel specifically designed for curly hair. It delivers extra curl support, definition, memory & bounce.WHAT IT IS: A liquid gel that smoothes out frizz, defines the curl & gives intense shine to curly hair WHAT IT DOES: Medium holding, lightweight gel revs up curls without weighing them down. It provides shape & bounce as it controls frizz, smoothes frayed ends & infuses shine. Extra conditioners keep hair full of moisture for healthy looking curls.HOW ITS USED: Rub gel between hands & distribute evenly through damp hair. Scrunch with hands & air dry or use with a diffuser. It can be mixed with Curl Power or Curl Crème to up the hold & control in those products.WHEN ITS USED: Can be used daily.RESULTS: Defined, frizz-free curls with lots of bounce, shine & hold that lasts throughout the day. Never leaves the hair crunchy. ...

WHAT IS IT: The Soy Mellow Conditioning & Taming Foam is part of the new hybrid category of styling & conditioning products. Also filled with the Soy Protein & Cocoa Bean ingredient combination, it is a true conditioner you can use while styling your hair HOW IT WORKS: Since soy is a virtually complete protein, it helps strengthen the hair & replace amino acids (building blocks of protein in hair) lost especially during blow-drying, to create a product that immediately restores the hair from the damaged caused by blow drying is ingenious. Combined with Cocoa Bean, hair is moisturized, frizz free, strong & healthy looking. ...

CONCEPT: A moisturizing, non-greasy, Soy- based pomade.WHAT IT IS: Firm, pliable hold in a Soy-botanical blend.WHAT IT DOES: Creates ultimate texture, separation & moldability without flaking.HOW ITS USED: Apply on dry hair for detailing, texture & separation.WHEN ITS USED: Use anytime on dry hair to create amazing results.RESULTS: A satin finish style with brilliant texture & separation. ...

CONCEPT: Soy Renewal Nourishing Styling Treatment. The latest addition to the Healthy Sexy Hair collection, Soy Renewal is an absolute must-have for all hair types, combining the strengthening benefits of Soy Protein with the reparative properties of the super antioxidant Argan Oil. WHAT IT DOES: The result is a superb moisturizing styling treatment that increases manageability, controls frizz, & protects against environmental stresses. & thats only half of the story. KEY INGREDIENTS: One of Argan Oils most unique benefits is its ability to absorb quickly into wet or dry hair, speeding up drying time while leaving hair looking polished & radiantly healthy. This key ingredient is cultivated from the Argan Nut, found only in Morocco & prized for its natural healing effects. Argan Oil not only conditions the hair, it also helps prevent damage from heat styling & harsh environmental elements, increase elasticity & reduce breakage. ...

CONCEPT: A leave-in conditioner, with a weightless feel, that mends & detangles hair. WHAT IT IS: A truly amazing conditioner that reconstructs, moisturizes & combats environmental stress. WHAT IT DOES: Soy & Tri-Wheat Proteins penetrate the hair, while moisturizers detangle for softness. HOW ITS USED: After shampooing & conditioning with Soy Milk shampoo & conditioner, spray leave in into hair & comb through. WHEN ITS USED: Soy Tri-Wheat Leave In can be used daily on all types of hair. It is ideal when used following a cream conditioner. RESULTS: Soft & tangle-free hair with the benefits of mild soy protein replenishing. ...

CONCEPT: A leave-in conditioner, with a weightless feel, that mends & detangles hair. WHAT IT IS: A truly amazing conditioner that reconstructs, moisturizes & combats environmental stress. WHAT IT DOES: Soy & Tri-Wheat Proteins penetrate the hair, while moisturizers detangle for softness. HOW ITS USED: After shampooing & conditioning with Soy Milk shampoo & conditioner, spray leave in into hair & comb through. WHEN ITS USED: Soy Tri-Wheat Leave In can be used daily on all types of hair. It is ideal when used following a cream conditioner. RESULTS: Soft & tangle-free hair with the benefits of mild soy protein replenishing. ...