CONCEPT: Shampoo specifically designed to support curls, condition the hair & deliver extra moisture. WHAT IT IS: Conditioning shampoo with styling properties to support all curly hair types. WHAT IT DOES: Conditioning shampoo with styling properties to support all curly hair types. HOW ITS USED: Lather, rinse & repeat if necessary. Follow with Advanced Formula Curly Sexy Hair Conditioner. WHEN ITS USED: Can be used daily. RESULTS: Clean, moisturized, soft hair. ...

WHAT IS IT: The Soy Mellow Conditioning & Taming Foam is part of the new hybrid category of styling & conditioning products. Also filled with the Soy Protein & Cocoa Bean ingredient combination, it is a true conditioner you can use while styling your hair HOW IT WORKS: Since soy is a virtually complete protein, it helps strengthen the hair & replace amino acids (building blocks of protein in hair) lost especially during blow-drying, to create a product that immediately restores the hair from the damaged caused by blow drying is ingenious. Combined with Cocoa Bean, hair is moisturized, frizz free, strong & healthy looking. ...

CONCEPT: A moisturizing, non-greasy, Soy- based pomade.WHAT IT IS: Firm, pliable hold in a Soy-botanical blend.WHAT IT DOES: Creates ultimate texture, separation & moldability without flaking.HOW ITS USED: Apply on dry hair for detailing, texture & separation.WHEN ITS USED: Use anytime on dry hair to create amazing results.RESULTS: A satin finish style with brilliant texture & separation. ...

CONCEPT: Soy Renewal Nourishing Styling Treatment. The latest addition to the Healthy Sexy Hair collection, Soy Renewal is an absolute must-have for all hair types, combining the strengthening benefits of Soy Protein with the reparative properties of the super antioxidant Argan Oil. WHAT IT DOES: The result is a superb moisturizing styling treatment that increases manageability, controls frizz, & protects against environmental stresses. & thats only half of the story. KEY INGREDIENTS: One of Argan Oils most unique benefits is its ability to absorb quickly into wet or dry hair, speeding up drying time while leaving hair looking polished & radiantly healthy. This key ingredient is cultivated from the Argan Nut, found only in Morocco & prized for its natural healing effects. Argan Oil not only conditions the hair, it also helps prevent damage from heat styling & harsh environmental elements, increase elasticity & reduce breakage. ...

CONCEPT: A leave-in conditioner, with a weightless feel, that mends & detangles hair. WHAT IT IS: A truly amazing conditioner that reconstructs, moisturizes & combats environmental stress. WHAT IT DOES: Soy & Tri-Wheat Proteins penetrate the hair, while moisturizers detangle for softness. HOW ITS USED: After shampooing & conditioning with Soy Milk shampoo & conditioner, spray leave in into hair & comb through. WHEN ITS USED: Soy Tri-Wheat Leave In can be used daily on all types of hair. It is ideal when used following a cream conditioner. RESULTS: Soft & tangle-free hair with the benefits of mild soy protein replenishing. ...

WHAT IS IT: An exclusive moisturizing treatment with a Cocoa
- Soy system that provides natural emollients from pure cocoa beans
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CONCEPT: First-ever aerosol spray specially designed to be used with a flat iron. WHAT IT IS: Unique combination of Soy & Wheat proteins. WHAT IT DOES: Proteins get fused into the hair for added strength as it is being flat-ironed. HOW ITS USED: Spray onto dry hair then apply Sexy Hair Concepts Flat Iron from roots to end. WHEN ITS USED: Use anytime a heating tool is needed. RESULTS: The specialized formula will never stick or buildup on the iron. With heavier application, one can create banana leaf like sections of hair. If less product is applied, a silky, soft & naturally straight look is achieved. ...

CONCEPT: Soy-powered spray for hold & volume. WHAT IT IS: Soy-based, extremely firm-holding 55% VOC hairspray for hold & volume. WHAT IT DOES: The soy protein protects hair from the sun & environment, while helping to give strength & shine. HOW ITS USED: A finishing spray on dry hair. For extra volume, spray at the roots. WHEN ITS USED: Use anytime support & strength is desired in a hairstyle. RESULTS: A remarkable spray that is never tacky & delivers great shine & hold. ...

CONCEPT: A conditioner that is both a nourishing moisturizer & mild protein reconstructor, which is safe to use on color-treated hair.WHAT IT IS: A blend of soy proteins, strengthening, moisturizing & protecting ingredients for color-treated hair.WHAT IT DOES: Helps replace amino acids & moisture, while detangling & leaving hair shiny. Sunscreens help protect hair color from fading. Soy blend provides protein, which reconstructs the hair & complements the moisture perfectly.HOW ITS USED: Cleanse hair with Soy Milk Shampoo or Chocolate Soy Milk Shampoo, rinse & apply Soy Milk Conditioner. Massage through hair & rinse.WHEN ITS USED: May use Healthy Sexy Soy Milk conditioner daily for normal-to-dry & chemically- treated hair.RESULTS: Replaces amino acids, reconstructs with soy protein & moisturizes to leave hair tangle free & smooth. ...

CONCEPT: A moisture rich, Soy-based shampoo designed to saturate dry hair. WHAT IT IS: This quenching shampoo is a unique combination of strengthening & moisturizing Soy proteins, Jojoba Oil, Chamomile Extract, Avocado Oil, & Hydrolyzed Wheat Protein. WHAT IT DOES: This blend of botanicals gives dry & chemically-treated hair the extra fuel it needs to make it soft, shiny, & manageable. HOW ITS USED: Apply to damp hair. Work into a lather, & rinse. Repeat if needed. WHEN ITS USED: May be used daily for dry or chemically-treated hair. RESULTS: Re-hydrates & nourishes dry or chemically-treated hair, without stripping the color. ...