CONCEPT: A moisture rich, Soy-based shampoo designed to saturate dry hair. WHAT IT IS: This quenching shampoo is a unique combination of strengthening & moisturizing Soy proteins, Jojoba Oil, Chamomile Extract, Avocado Oil, & Hydrolyzed Wheat Protein. WHAT IT DOES: This blend of botanicals gives dry & chemically-treated hair the extra fuel it needs to make it soft, shiny, & manageable. HOW ITS USED: Apply to damp hair. Work into a lather, & rinse. Repeat if needed. WHEN ITS USED: May be used daily for dry or chemically-treated hair. RESULTS: Re-hydrates & nourishes dry or chemically-treated hair, without stripping the color.