CONCEPT: Silk-infused lightweight conditioning styler delivers a lightweight hold & conditioning properties to fine/normal hair, leaving it soft & silky. WHAT IT IS: Lightweight leave-in conditioner with styling properties for fine/normal hair types. WHAT IT DOES: Lightly conditions & holds fine/normal hair. Its great for the client that doesnt want a lot of product hold in their hair but wants it to look shiny & silky. HOW ITS USED: Shake well & spray on damp hair. Style as usual. Can be used alone or mixed with any other styler. Mix with a small amount of Frizz Eliminator LITE for Fine/ Normal hair for extra shine & smoothness. WHEN ITS USED: Can & should be used daily. RESULTS: Silky, lightly conditioned hair with no weight. ...

CONCEPT: Silk-infused Control Crème tames tresses, leaving thick/coarse hair soft & silky. Whether you wear your hair curly or straight, you want it soft, smooth & in control. WHAT IT IS: Moisturizing, styling control crème for thick/coarse hair types. WHAT IT DOES: Tames & controls thick, erratic hair while infusing moisture, shine & smoothness. HOW IT'S USED: Apply to damp hair & style as usual. Mix with a small amount of Frizz Eliminator for Thick/ Coarse hair for extra shine & smoothness. WHEN IT'S USED: Can & should be used daily. RESULTS: Smooth, silky, controlled hair. ...

When the hair is healthy, cuticle scales are locked tightly together, making the hair look smooth by reflecting light easily. If the hair is damaged or dry, the cuticle scales are raised or missing, creating gaps in the outer layer of the hair shaft. This will cause the light to be reflected in all directions, making the hair fiber look dull & frizzy. Unlike most heavy, greasy 'shine/anti-frizz' treatments available, Silky Sexy Hair Frizz Eliminator LITE leaves hair looking & feeling healthy & light. CONCEPT: Indulge your fine/normal hair with smoothness, brilliance & frizz control. Weightless, greaseless, dry silicone serum that eliminates frizz, polishes the hair & protects it from humidity & static electricity. WHAT IT IS: Weightless, anti-frizz, smoothing shine serum for fine/normal hair types.. WHAT IT DOES: This liquid crystal formula will 'fill in the gaps' to make the hair shine like never before. The Silk, Soy & Rice Proteins will strengthen, moisturize & protect hair from thermal-styling stress. Frizz Eliminator embeds moisture & renews body to lifeless, unruly locks while giving all-day protection from the environment. HOW IT'S USED: Apply 1-3 pumps to damp or dry hair from roots to ends & blow dry or diffuse for smooth, frizz-free hair. Can be mixed with any styling or leave-in product. Works great with a flat iron. Use on the skin for smoothing & a beautiful glow. The cosmetic pump works great to regulate the amount of product dispensed whether you need a little or a lot. WHEN IT'S USED: Can be used daily. RESULTS: Polished, smooth & frizz-free hair without extra weight. ...

When the hair is healthy, cuticle scales are locked tightly together, making the hair look smooth by reflecting light easily. If the hair is damaged or dry, the cuticle scales are raised or missing, creating gaps in the outer layer of the hair shaft. This will cause light to be reflected in all directions, causing the hair fiber to look dull & frizzy. Unlike most heavy, greasy shine/anti-frizz treatments available, Silky Sexy Hair Frizz Eliminator leaves hair looking & feeling healthy & soft. CONCEPT: Seduce your thick/coarse hair with smoothness, brilliance & frizz control. Greaseless, dry silicone serum that eliminates frizz, polishes the hair & protects it from humidity & static electricity. WHAT IT IS: Controlling, anti-frizz, smoothing shine serum for thick/coarse hair types. WHAT IT DOES: This liquid crystal formula will fill in the gaps to make the hair shine like never before. The Silk, Soy & Rice Proteins will strengthen, moisturize & protect hair from thermal-styling stress. Frizz Eliminator embeds moisture & renews body to lifeless, unruly locks while giving all-day protection from the environment. HOW ITS USED: Apply 1-3 pumps to damp or dry hair from roots to ends & blow dry or diffuse for smooth, frizz-free hair. Can be mixed with any styling or leave-in product. Works great with a flat iron. Use on the skin for smoothing & a beautiful glow. The cosmetic pump works great to regulate the amount of product dispensed whether you need a little or a lot. WHEN ITS USED: Can be used daily. RESULTS: Polished, sleek & frizz-free hair thats in control. ...

CONCEPT: Indulge your fine/normal hair in luxury of Silk. Weightless, smoothing shampoo gently cleanses while adding softness ...

CONCEPT: Straight Sexy Hair, Darn Straigh is a conditioning straightening lotion that provides temporary smoothing & extra protection from heat by infusing nourishing vitamins & antioxidants into the hair cuticle.WHAT IT IS: Darn Straight is power packed to straighten & condition fine to normal hair types without adding weight to the hair WHAT IT DOES: Gives hair a beautifully straight, polished look while nourishing hair with vitamins, antioxidants & conditioners. It protects against heat styling & leaves hair with a polished shine.HOW ITS USED: Emulsify a small amount between hands, apply to damp hair from roots to ends & blow dry the hair straight. Can be followed up with a flat iron, if needed.WHEN ITS USED: Can be used daily. RESULTS: Straight, nourished shiny sexy hair. ...

CONCEPT: Intensely strong straightening balm to combat the most difficult curl. WHAT IT IS: The world's strongest temporary straightening balm. WHAT IT DOES: Straightens the curliest of curly hair, temporarily of course. Ideal for all hair types--excellent for ethnic hair. HOW IT'S USED: Apply to towel dried hair & distribute evenly through hair with a comb. Blow dry with a paddle brush or round brush. WHEN IT'S USED: Use on curly to extremely curly hair to achieve ultra-straight, weightless hair. RESULTS: Ultra-straight results, even on the curliest hair. ...

CONCEPT: The most recent addition to the Straight Sexy Hair line of products. Formulated to use on damp or dry hair, Smooth & Protect is an anhydrous hairspray that speeds up straightening time, provides thermal protection, & conditions hair during flat iron use. WHAT IT IS: Flat iron hairspray to protect the hair. WHAT IT DOES: The waterless formula of Smooth & Protect helps remove excess moisture from the hair while sealing the heeling benefits of vitamin B5 into the hair shaft as it is straightened. The result is smooth, shiny, perfect hair. It also protects the hair against the high temperatures produced during thermal styling as it combats humidity & environmental stress. HOW ITS USED: After blow-drying, apply Smooth & Seal to frizzy areas & blow dry. WHEN ITS USED: Use Smooth & Protect on damp or dry hair before heat styling ...

CONCEPT: An aerated anti-frizz spray. WHAT IT IS: A blend of Dimethicone Copolyol, Propylene Glycol & Hydrolyzed Silk. WHAT IT DOES: Smooth & Seal is a light, aerated anti-frizz spray which helps lock out moisture, keeping straight hair smooth & shiny. HOW ITS USED: After blow-drying, apply Smooth & Seal to frizzy areas & blow dry. WHEN ITS USED: Use Smooth & Seal on all hair types. RESULTS: Smooth & Seal helps lock out moisture & keeps hair smooth & shiny. ...

CONCEPT: An advanced smoothing conditioner that moisturizes & conditions damaged hair while helping to mend split ends, control frizz & add amazing shine. WHAT IT IS: A moisturizing conditioner with advanced technologies, combining styling-infused agents & nourishing conditioning ingredients that help lay down the cuticle, control frizz, & add shine & softness. WHAT IT DOES: Straight Sexy Hair Conditioner nourishes & moisturizes hair while helping to smooth the cuticle, reduce frizz from scalp to ends & fight humidity. HOW IT'S USED: After shampooing, work into hair & rinse. Repeat if necessary. WHEN IT'S USED: Use Straight Sexy Hair Conditioner to smooth, control frizz & nourish dry, unruly hair. RESULTS: Straight Sexy Hair Conditioner smoothes hair & helps control frizz while providing moisture & a high shine. Excellent for all hair types. ...