CONCEPT: Intensely strong straightening balm to combat the most difficult curl. WHAT IT IS: The world's strongest temporary straightening balm. WHAT IT DOES: Straightens the curliest of curly hair, temporarily of course. Ideal for all hair types--excellent for ethnic hair. HOW IT'S USED: Apply to towel dried hair & distribute evenly through hair with a comb. Blow dry with a paddle brush or round brush. WHEN IT'S USED: Use on curly to extremely curly hair to achieve ultra-straight, weightless hair. RESULTS: Ultra-straight results, even on the curliest hair.