CONCEPT: Straight Sexy Hair, Darn Straigh is a conditioning straightening lotion that provides temporary smoothing & extra protection from heat by infusing nourishing vitamins & antioxidants into the hair cuticle.WHAT IT IS: Darn Straight is power packed to straighten & condition fine to normal hair types without adding weight to the hair WHAT IT DOES: Gives hair a beautifully straight, polished look while nourishing hair with vitamins, antioxidants & conditioners. It protects against heat styling & leaves hair with a polished shine.HOW ITS USED: Emulsify a small amount between hands, apply to damp hair from roots to ends & blow dry the hair straight. Can be followed up with a flat iron, if needed.WHEN ITS USED: Can be used daily. RESULTS: Straight, nourished shiny sexy hair.