CONCEPT: An advanced smoothing shampoo that gently cleanses & moisturizes damaged hair while helping to mend split ends, control frizz & add amazing shine. WHAT IT IS: A shampoo that gently cleanses, while delivering revolutionary styling-infused agents & nourishing conditioning ingredients that help to create straight, smooth, all-day sexy styles. WHAT IT DOES: Straight Sexy Hair Shampoo gently cleanses, moisturizes & helps to smooth & reduce frizz from scalp to ends. HOW ITS USED: Apply to damp hair. Work into a lather & rinse. Repeat if necessary. WHEN ITS USED: Use Straight Sexy Hair Shampoo to smooth, control frizz & nourish dry, unruly hair. RESULTS: Straight Sexy Hair Shampoo smoothes hair & helps to control frizz, while providing moisture & high shine. Excellent for all hair types.