Black Seal has a rich, intricate flavour, well balanced & nuanced with butterscotch, vanilla & caramel. Or, as expressed up by the Beverage Tasting Institute when they recently awarded it their highest honour, the Platinum Medal: ' Deep, assertive & highly flavoured. Very fragrant with herbal sharpness. At the finish there is a softness & elegance. A most complex, unusual spirit.' In the spring of 1806, London wine & spirits merchant James Gosling set out from England aboard the chartered clipper Mercury with 10, 000 dollars of merchandise bound for the Virginias. The voyage was a difficult one. Ninety-one consecutive days of calm left the crew & passengers in dire straits & the charter of Mercury was fast running out. The ship eventually made port in St. Georges, Bermuda, where Gosling & his family decided to set up shop rather than press on to America. James Gosling opened a shop on King's Parade, St George's in December 1806. To this day the company remains the oldest surviving business in Bermuda & is still a family concern. The corks were secured in place with the use of black sealing wax, prompting people to refer to the brand as Black Seal.