CONCEPT: Add texture & shine without adding weight. WHAT IT IS: A Gel Foam & a Gel Mousse all in one. WHAT IT DOES: Blow It Up Gel Foam supports the root, while the foam gives free flowing volume. HOW IT WORKS: A stronger resin & new production technology allows for a longer lasting hairspray. Even with its amazingly intense hold, it still means that you can create moveable, pliable hair or ultra hot updos! HOW IT'S USED: Spray a small amount into hands. Work through damp hair & style. WHEN IT'S USED: Use Blow It Up Gel Foam whenever you need textural volume & shine without adding weight. RESULTS: Blow It Up Gel Foam gives support as well as texture & shine.