CONCEPT: Soy-powered spray for hold & volume. WHAT IT IS: Soy-based, extremely firm-holding 55% VOC hairspray for hold & volume. WHAT IT DOES: The soy protein protects hair from the sun & environment, while helping to give strength & shine. HOW ITS USED: A finishing spray on dry hair. For extra volume, spray at the roots. WHEN ITS USED: Use anytime support & strength is desired in a hairstyle. RESULTS: A remarkable spray that is never tacky & delivers great shine & hold. ...

CONCEPT: A conditioner that is both a nourishing moisturizer & mild protein reconstructor, which is safe to use on color-treated hair.WHAT IT IS: A blend of soy proteins, strengthening, moisturizing & protecting ingredients for color-treated hair.WHAT IT DOES: Helps replace amino acids & moisture, while detangling & leaving hair shiny. Sunscreens help protect hair color from fading. Soy blend provides protein, which reconstructs the hair & complements the moisture perfectly.HOW ITS USED: Cleanse hair with Soy Milk Shampoo or Chocolate Soy Milk Shampoo, rinse & apply Soy Milk Conditioner. Massage through hair & rinse.WHEN ITS USED: May use Healthy Sexy Soy Milk conditioner daily for normal-to-dry & chemically- treated hair.RESULTS: Replaces amino acids, reconstructs with soy protein & moisturizes to leave hair tangle free & smooth. ...

CONCEPT: A moisture rich, Soy-based shampoo designed to saturate dry hair. WHAT IT IS: This quenching shampoo is a unique combination of strengthening & moisturizing Soy proteins, Jojoba Oil, Chamomile Extract, Avocado Oil, & Hydrolyzed Wheat Protein. WHAT IT DOES: This blend of botanicals gives dry & chemically-treated hair the extra fuel it needs to make it soft, shiny, & manageable. HOW ITS USED: Apply to damp hair. Work into a lather, & rinse. Repeat if needed. WHEN ITS USED: May be used daily for dry or chemically-treated hair. RESULTS: Re-hydrates & nourishes dry or chemically-treated hair, without stripping the color. ...

WHAT IT IS: A light-weight leave-in conditioner & detangler made with 90% organic ingredients, including USDA certified Pureganic fragrance. WHAT IT DOES: Organics Leave-in Conditioner provides the extra moisture to hair often stripped by environmental & other stresses. The formula helps prevent breakage, detangles & does not weigh down hair. Smoothing properties tames frizz & deters flyaways. It delivers shiny, soft hair with a silky feel. HOW IT'S USED: Spray on towel dried hair & comb through. WHEN IT'S USED: Gentle enough to use every day. RESULTS: Soft, smooth & manageable hair with an exceptional shine. ...

CONCEPT: Safe for the environment & fabulous for your hair, Sexy Hair Organics is the ideal way to protect the hair & give it the moisture it craves. Made with 95% of organic ingredients, this moisturizing boost protects the hair & gives extra moisture to any of your conditioners or treatments. For the environmentally conscious consumer, the product is sulfate free, petrochemical free, dye free & paraben free. Packaging is made with 25%-35% recyclable material. WHAT IT IS: An intense hydrator for all hair types particaly good on coloured treated /damaged hair made with 95% organic ingredients, including USDA certified Pure organic fragrance. WHAT IT DOES: Organics Moisture Boost Treatment saves dry, damaged hair by imparting much-needed hydration. It helps maintain moisture balance protecting against environmental thermal & other stresses. HOW IT'S USED: Apply into wet hair from mid lengths to ends, comb through & leave in blowdry or style as desired. On dry hair apply a small amount just to smooth & increase shine. Can also be added to conditioner or treatments for more intense Hydration or Colour to add more conditioning properties as well as give a more even longer lasting result. WHEN IT'S USED: Use after shampooing or when hair needs a moisture boost. RESULTS: Super hydrated hair with a healthy shine ...

WHAT IT IS: A styling cream made with 75% organic ingredients, including USDA certified Pureganic fragrance.WHAT IT DOES: Organics Styling Crème delivers body to hair, while controlling frizz & adding shine. It also provides extra moisture for greater balance, conditioning & smoothness.HOW IT'S USED: Apply on damp hair from roots to end & blow dry or apply on dry hair.WHEN IT'S USED: Gentle enough to use every day.RESULTS: Lots of volume without the frizz & moisture-rich hair for a sleek, shiny & healthy appearance. ...

CONCEPT: Add texture & shine without adding weight. WHAT IT IS: A Gel Foam & a Gel Mousse all in one. WHAT IT DOES: Blow It Up Gel Foam supports the root, while the foam gives free flowing volume. HOW IT WORKS: A stronger resin & new production technology allows for a longer lasting hairspray. Even with its amazingly intense hold, it still means that you can create moveable, pliable hair or ultra hot updos! HOW IT'S USED: Spray a small amount into hands. Work through damp hair & style. WHEN IT'S USED: Use Blow It Up Gel Foam whenever you need textural volume & shine without adding weight. RESULTS: Blow It Up Gel Foam gives support as well as texture & shine. ...

CONCEPT: The control to create any hairstyle you can imagine. WHAT IT IS: A wax that gives incredible hold. WHAT IT DOES: Control Maniac Wax gives you the control to create any hairstyle you can imagine. If you can dream it, you can create it. HOW IT WORKS: Work a small amount through dry hair & style WHEN ITS USED: Use Control Maniac Wax on dry hair to create any hairstyle you can imagine. RESULTS: Control Maniac Wax gives incredible hold with unlimited potential. ...

CONCEPT: A clarifying shampoo & conditioner all in one. Designed to remove product build-up without stripping hair of its natural oils. WHAT IT IS: A daily deep-cleansing & conditioning shampoo/conditioner combo that is color safe & suited for all types of hair. WHAT IT DOES: The deep-cleansing shampoo & conditioner combo gently removes toxins, pollutants & product build up. Hair is conditioned making it more manageable & soft. HOW ITS USED: Apply to wet hair, lather & rinse. WHEN ITS USED: May be used daily or as often as needed. RESULTS: Leaves hair looking healthy, conditioned & shiny. ...

CONCEPT: A bulking & texturing compound. WHAT IT IS: A unique compound that creates todays messy & wild hairstyles. WHAT IT DOES: Frenzy bonds to the hair & thickens up the hair shaft to create fullness & separation at the same time. HOW ITs USED: Apply a small amount to dry hair & style. For more intense texture, throw your head upside down & work product vigorously through hair, creating random bits & pieces. Throw your head back over & place chunks where desired. WHEN ITS USED: Excellent for use on hair that needs volume with texture. RESULTS: Delivers extra-holding power to hold styles in place with a medium matte finish. ...