CONCEPT: A bulking & texturing compound. WHAT IT IS: A unique compound that creates todays messy & wild hairstyles. WHAT IT DOES: Frenzy bonds to the hair & thickens up the hair shaft to create fullness & separation at the same time. HOW ITs USED: Apply a small amount to dry hair & style. For more intense texture, throw your head upside down & work product vigorously through hair, creating random bits & pieces. Throw your head back over & place chunks where desired. WHEN ITS USED: Excellent for use on hair that needs volume with texture. RESULTS: Delivers extra-holding power to hold styles in place with a medium matte finish.