CONCEPT: Strong holding gel that won't flake. WHAT IT IS: The world's strongest holding gel. WHAT IT DOES: Holds all hair types
- all day, while giving hair a high shine. HOW IT'S USED: Apply to damp or dry hair. Use to sculpt, mold & form hair into place. WHEN IT'S USED: Use on damp hair to sculpt a sleek, refined look with a lot of shine. Use on dry hair to create a messy, volumized look. Great for coarse, unruly hair. RESULTS: A sculpted, sleek, refined look when used on wet hair. A messy, tousled look when used on dry hair.