CONCEPT: Add texture & shine without adding weight. WHAT IT IS: A Gel Foam & a Gel Mousse all in one. WHAT IT DOES: Blow It Up Gel Foam supports the root, while the foam gives free flowing volume. HOW IT WORKS: A stronger resin & new production technology allows for a longer lasting hairspray. Even with its amazingly intense hold, it still means that you can create moveable, pliable hair or ultra hot updos! HOW IT'S USED: Spray a small amount into hands. Work through damp hair & style. WHEN IT'S USED: Use Blow It Up Gel Foam whenever you need textural volume & shine without adding weight. RESULTS: Blow It Up Gel Foam gives support as well as texture & shine. ...

CONCEPT: The control to create any hairstyle you can imagine. WHAT IT IS: A wax that gives incredible hold. WHAT IT DOES: Control Maniac Wax gives you the control to create any hairstyle you can imagine. If you can dream it, you can create it. HOW IT WORKS: Work a small amount through dry hair & style WHEN ITS USED: Use Control Maniac Wax on dry hair to create any hairstyle you can imagine. RESULTS: Control Maniac Wax gives incredible hold with unlimited potential. ...

CONCEPT: A clarifying shampoo & conditioner all in one. Designed to remove product build-up without stripping hair of its natural oils. WHAT IT IS: A daily deep-cleansing & conditioning shampoo/conditioner combo that is color safe & suited for all types of hair. WHAT IT DOES: The deep-cleansing shampoo & conditioner combo gently removes toxins, pollutants & product build up. Hair is conditioned making it more manageable & soft. HOW ITS USED: Apply to wet hair, lather & rinse. WHEN ITS USED: May be used daily or as often as needed. RESULTS: Leaves hair looking healthy, conditioned & shiny. ...

CONCEPT: A bulking & texturing compound. WHAT IT IS: A unique compound that creates todays messy & wild hairstyles. WHAT IT DOES: Frenzy bonds to the hair & thickens up the hair shaft to create fullness & separation at the same time. HOW ITs USED: Apply a small amount to dry hair & style. For more intense texture, throw your head upside down & work product vigorously through hair, creating random bits & pieces. Throw your head back over & place chunks where desired. WHEN ITS USED: Excellent for use on hair that needs volume with texture. RESULTS: Delivers extra-holding power to hold styles in place with a medium matte finish. ...

CONCEPT: Strong holding gel that won't flake. WHAT IT IS: The world's strongest holding gel. WHAT IT DOES: Holds all hair types
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CONCEPT: Blends the texture, separation, definition & shine of a wax with the long lasting memory & volume of a mousse, along with the ease of a foam dispenser. WHAT IT IS: Combines the styling technology of a wax & a mousse together in one product. WHAT IT DOES: Creates texture, separation, definition with incredible volume & shine. HOW ITS USED: Shake can well before use. Dispense a small amount into hands & emulsify. Work through dry hair for a messy look with added dimension & texture. For a more extreme look, work (name of product) through dry hair. Turn head upside down & blast with the heat of a blow dryer while running your fingers through your hair to create extreme chunky texture! WHEN ITS USED: May be used daily RESULTS: Awesome texture, separation & definition with long lasting memory, volume & shine. ...

CONCEPT: A diverse dry spray wax that means that you can master your hair into any style. WHAT IT IS: An aggressive dry spray wax that means that you can style your hair, yet it leaves no sticky mess like other spray waxes. Medium hold. WHAT IT DOES: Gives dimension, separation & shine without building up on the hair. HOW ITS USED: Shake well before use. Spray lightly into dry hair for added dimension then play with the style as desired. Medium hold. WHEN ITS USED: Used for a second day look with separation & shine with medium hold. RESULTS: Play Dirty leaves hair looking next day with no build up on the hair, so it is soft to the touch with a little shine & medium hold. ...

CONCEPT: Create defined shapes & separations. WHAT IT IS: A pliable shaping balm that contains stretchable fibers. WHAT IT DOES: Quick Change Shaping Balm creates defined shapes & separations. This pliable shaping balm contains stretchable fibers, so you can reshape your hair as often as you like. HOW ITS USED: Work a small amount through damp or dry hair & style. WHEN ITS USED: Use Quick Change Shaping Balm to create shapes. RESULTS: Quick Change Shaping Balm gives volume without greasiness. ...

WHAT IT IS: Pliable Moulding Clay. WHAT IT DOES: Rocked Out provides movement & grip to create texture & definition whilst adding Volume to fine to medium hair. HOW IT'S USED: Apply on dry hair to create amazing defined styles. WHEN IT'S USED: On fine hair to add volume for the fuller hair style. RESULTS: Gives hair definition, & yet you can still change your style as the night goes on! ...

CONCEPT: A fun gunky type of styling custard that leaves hair rough feeling & ready for action. WHAT IT IS: A yellow custard with great pliable properties that hold, allowing you to be ready to style as desired. WHAT IT DOES: It means that you can mold & shape the hair to any shape & has a super shine with medium hold. HOW ITS USED: Emulsify into hands. Mess a small amount of product into dry hair to define & shape. Gives rough definition to hair. Great in curly hair to define curls. Wont build up in hair. WHEN ITS USED: Use when you want rough texture with hold & incredible shine. RESULTS: Rough textured hair with hold & shine. ...